Super Bowl Commercials

It’s that time of year again, when some of the most creative work on television is debuted to some 1 billion people.  If only commercials were this good during the other 364 days of year.

In honor of the Super Bowl commercial we are offering another look at the best of all time.

Superbowl ad video:

After you see what the favorite picks are, click on to the next link to view a discussion at what made some of these commercials click with the audience.

Superbowl Ad discussion:


New George Harrison App

New App

If you like the Beatles or really like music, specifically guitar licks, you are going to love this new app.  George Harrison fans, this is for you.

Did you ever wonder what guitar George’s guitar collection looked like?  Did you ever wonder what guitar he used for certain songs?  If you answered yes to one or both questions, check out this new app which premieres later this month.

George Harrison App


All New AMCP Blog!

The AMCP Blog is currently undergoing a site re-design equipped with all new interactive features, such as Marketing & Communication videos, industry links, new technology info, and more.


AVA logo graphicAVA Awards Reinvented

AVA Awards Reinvented

Since 1994, AMCP has sponsored video competitions to recognize outstanding work in the video production field.  In our early days, most of the entries were submitted on VHS tape… some were on Beta, BetaSP or 3/4 in. tape.

Most of the entries were 30-second commercials, 30-minute documentaries, 15-minute company overviews or hour-long training sessions. Projects tended to be single purpose with a well-defined audience. There was not much integration with print materials and back then, the web was little more than a handful of computers connecting a few mad technologists.

In the mid 90s, as Avid’s non-linear editing became popular, the ability to quickly change or copy a shot or segment and to do so without compromising quality, opened up a whole new world for video applications. Digital eventually replaced tape and found itself  in other mediums like audio, photography and electronic text. Finally, the web provided a way for multiple media to work together to enhance the speed and flow of information. Now the creative convergence of digital arts, technology and information is changing the way we market, communicate and socially interact.

It has been interesting to watch many of our early entrants reinvent themselves. Many quickly embraced new technology, the internet and the interactivity of various media. I know a number of video producers and cameramen that were at the forefront of web development and social media.

The lines are now blurred between video, print and audio.  Most magazines and newspapers have online editions that feature video and animation. Websites, twitter and other social media are important communication tools for television stations.  Most professional communicators are expected to be proficient in all forms of media and communication.

New AVA Categories, New Logo, New Statuette

Ava Awards began as a celebration of the audio-visual arts.  Today, it also recognizes the evolving role that digital is playing in the transfer of information through text, graphics, animation, video, audio, etc. Our categories now include audio and video production; websites that present interactive components such as video, animation, blogs, and podcasts; and interactive social media sites and other forms of user-generated communication.

In addition, we changed our logo to reflect the evolution of digital in the communication world. The old reel that represented film and tape, now morphs into an array of cubes representing digital interactivity. Winners of our web categories will be eligible for a new award that features this new design.



New website for AVA Awards!

The all-new AVA Awards wesbite is up and running! The AVA Awards honors excellence in the latest digital media evolution, including videos, social media, websites, and more. Click here to learn more about how you can distinguish yourself or your company as an award winning marketer.



We Are Proud to Salute 2010 Communitas Award Winner Gilda’s Club Northern New Jersey (Hackensack, NJ)

We are proud to salute 2010 Communitas Award Winner Gilda’s Club Northern New Jersey (Hackensack, NJ), which prides itself on providing comfort for cancer survivors as well as being environmentally responsible. Created in honor of former Saturday Night Live performer Gilda Radner, who succumbed to cancer in 1989, the club provides free support for persons living with cancer, as well as their families and friends. With encouragement from The Marcus Group (TMG), a communications firm based in Little Falls, NJ, Club President Ruth Dugan used approximately $500,000 in funding from the U.S. Department of Health and Human Resources to renovate the club’s facilities according to “green” principals. In just three months, the clubhouse was transformed into a chemical-free structure furnished entirely with environmentally friendly materials. The refurbishment was critical for visiting cancer patients, whose immune systems are frequently compromised by chemotherapy and related medications and treatments. The Greening of Gilda’s Club transcended the renovations to include the usage of “Greening the Cleaning” products, a line of chemical-free household cleaners created by project consultant Deirdre Imus, wife of radio personality and prostate cancer survivor Don Imus. AMCP judges were so impressed with Gilda’s Club Northern New Jersey’s commitment to and love for its cancer patients and their families and friends that they bestowed a Communitas Leadership Award for Green Initiatives. Please be sure to visit for a complete list of winners from the recent Communitas Awards competition.