Author : AMCP

Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week.

Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and Communication Professionals has judged competitions and we don’t take it lightly that what we do is important to many people.

There were over 4,700 entries in this year’s Hermes. It took our judges about eight weeks to carefully scrutinize each ad, publication, marketing plan, website, video etc.  It might sound trite that each year the quality of the materials improves.  But, the fact is that people who don’t do good work, don’t enter competitions.  If you win a Hermes Creative Award, you deserve it.  If you didn’t win, you probably still deserved it, but we are only human and doing the best we can.

Regardless of the results, we recognize that everyone would like to see a written critique for each entry.  Unfortunately, we all have limited life spans and don’t have enough time to write detailed, defensible critiques for each of the over 10,000 entries that AMCP receives each year.

If you would like to see some of the entries, we highlighted a few of the outstanding or unusual ones on this blog.  These were not necessarily meant to be the best of the best.  We only publish entries that we receive online, and have been granted permission to do so.  AMCP recognizes that many of our entries are proprietary in nature, are done for the government or are entered by creative people who don’t have specific permission from the client they did the work for (the red tape for getting permission would in many cases preclude entering).  So we protect the privacy of your entries.  In fact, entries do not leave our facility and are destroyed or recycled immediately after judging.

If you were one of our winners in 2012, congratulations. If you weren’t, I guess we’ll be hearing from you.

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Hermes Creative Awards: Hilton Worldwide

Winner: Hilton Worldwide Location: McLean, VA Client: Hilton Hotels & Resorts Title: Lobby Design by Hilton Category: 45. Publication Overall Each year, the judges see the best work produced by the biggest agencies with the largest budgets. However, only a small percentage of the creative industry has the time and resources to produce a project that […]

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Hermes Submission

Winner: The Chapter Media Client: GE Title: Capture the Wind Category: 162. Television Spot How do you visualize something you can’t see?  The Chapter Media of New York City created a commercial that captures both the beauty and practicality of wind.  Using breathtaking cinema photography and imagery, the commercial turns a message into a movie.  […]

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Hermes Creative Awards: Dutch Monaco

Winner: Dutch Monaco Location: Los Angeles, CA Client: EA Sports Title: Explore SSX http://www.ea.com/ssx/1/explore-ssx Category: 110. Animation You don’t have to be a snowboarder to enjoy this website.  Through incredible animations, Dutch Monaco transports players to the ends of the earth.  Vicarious thrill seekers hurl down mountains in Siberia and blaze through snow tunnels in […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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Hermes Creative Awards: Aetrex Worldwide

Winner: Aetrex Worldwide Inc Client: Aetrex Title: Aetrex – Don’t Forget to Take Them Off Ad Category: 4. Magazine A newspaper mogul once remarked that to sell newspapers all you need is a picture of a pretty girl, a child, and a dog.  Aetrex Worldwide dropped the kid and the mutt but still managed to […]

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Hermes Submission

Winner: Columbus Metropolitan Library
Client: Columbus Metropolitan Library
Title: CML’s 2011 Summer Reading Club
Category: 34c. Integrated Marketing Campaign

With dvd’s, computers, Internet, ipods, gaming, and cable television within easy grasp of most kids, reading would seem to be lost among the competition for attention.  When’s the last time anyone went to a public library, especially a child?  The Columbus Metropolitan Library faced a daunting task–get people reading again.  The Summer Reading Program built a fully integrated campaign around the theme, “Be a Hero. Read”.  The CMS reached out to the community using social and traditional media.  Logos, graphics, and celebrities also were brought into the marketing mix. The creative campaign resulted in a 20% increase in participants.  Almost 90,000 kids, teenagers, and adults signed on to be ‘heroes’.  Reading is alive and well in Columbus, Ohio. Community Heroes YouTube page

 

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Hermes Submission

Winner: Physicians Interactive Location: Mundelein, IL Title: Physicians Interactive’s Mobile Sampling Video Category: Marketing (Service) This is so simple and straight forward that it would even hold a doctor’s attention.

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