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2021 MarCom Awards Spotlight: PUBLISHING HOUSE “BUSINESS EXPRESS”

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: URALKALI
Location: Russia
Title of Entry: “PUBLISHING HOUSE “BUSINESS EXPRESS””
Category: Print Media | Annual Report | 24. Corporation

Anyone who has ever read an annual corporate report knows how dry and lifeless they can be…a series of serious statements from chief officers and board members coupled with very dry facts. It’s good information for investors, but not very exciting to read. Uralkali is a Russian mining operation producing and exporting a variety of essential minerals that are vital to manufacturing and commerce. Their 2020 report, “Resilience and Progress” is a creative endeavor blending unusual font styles with artistic graphics. The layout helps paint a “year-in-the-life” of a company in an entertaining and informative style.

The deadline for the 2021 MarCom Awards is September 16th. Enter now, before it’s too late.

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