We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.
|Organization: Georgia Power
Location: Atlanta, GA
Title of Entry: “Georgia Experience Center”
Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience
One of the most valuable skills a marketing or communication professional can have in today’s market is the ability to use data to tell compelling stories. Georgia Power demonstrated the value of data-based storytelling in their new interactive experience, the Georgia Experience Center.
Describing an entire state’s history and culture is no easy feat, so Georgia Power decided to let the State of Georgia tell its own story. Using data gathered from around the state, Georgia Power’s Community and Economic Development Group created a new experience to engage their visitors.
To begin the experience, visitors are directed towards a Data Visualization Wall in the center’s lobby. The wall provides visual representations of Georgia’s employment, careers and GDP. Once visitors have looked through the Data Visualization Wall, they are directed to the Immersion Room where they learn more about Georgia’s economy, culture and opportunities.
By choosing an experience instead of a traditional presentation, Georgia Power makes a lasting impression on visitors.
To see more about the Georgia Experience Center, visit here.
The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.