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|Organization: Emakina Group
Location: Brussels, Belgium
Title of Entry: “Jaeger-LeCoultre’s unforgettable ‘On your wrist’ AR fair experience”
Category: 226c. New Category – Other — Augmented Reality
One of the most exciting developments in recent technology is the introduction of Augmented Reality (AR). AR technology not only offers new entertainment experiences but presents brands with new opportunities to interact with customers.
Emakina Group found a new way to utilize AR technology for their client, Jaeger-LeCoultre, a luxury brand specializing in watches and clocks. The agency created the “On your wrist” experience to give prospective customers the opportunity to try on exclusive watch designs directly from Jaeger-LeCoultre’s industrial design office.
Jaeger-LeCoultre store visitors were given different paper bracelets embossed with the brand’s logo and patterns, then waved the band under tablets in eight different booths. When waving their wrist under the tablet, one of Jaeger-LeCoultre’s exclusive watch design appeared on their wrist.
Emakina Group’s use of AR built a unique and memorable experience for prospective Jaeger-LeCoultre customers. Using the AR bands allowed each visitor to have their own personal experience with the brand.
The final deadline for the 2018 AVA Digital Awards is January 18. Enter now.