While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out.
Location: Greenville, SC
Title of Entry: “Caine Cares”
Category: 156c. Strategic Communications – Communications/Public Relations – Corporate Social Responsibility
Coldwell Banker Caine in Greenville, SC wanted to recognize their team members’ success both inside and outside of the office. To recognize their employees’ community efforts, the firm launched the Caine Cares community service platform, an initiative supporting arts, health and wellness, animal welfare and human services development throughout upstate South Carolina.
The firm approached Flourish, an interactive communications firm, to coordinate a strategic communications campaign to spread awareness of the Caine Cares movement. Flourish coordinated multiple community events backing the Caine Cares initiatives and supporting traditional and social media surrounding the events.
Flourish’s campaign for Coldwell Banker Caine finishes its eight-month run in November. The campaign successfully coordinated eight social outreach events, five media opportunities and multiple social conversations surrounding Cain Cares.