While the winners for the 2014 Hermes Creative Awards won’t be announced until May 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Tilling Creative
Location: Harefield, Great Britain
Title of Entry: “Castrol EDGE Titanium FST Technology”
Category: 163. Marketing (Product)
Engine oil is not a very sexy or dramatic product. You pour it into your engine and the viscous liquid lubricates the motor. Oil is a hard sell, but not to Tilling Creative.
The Greater London-based agency created a video message for Castrol EDGE Titanium FST that kicks in the turbo and redlines the RPMs. Blending a fetching model with stylistic graphics and special effects, the video essentially dares viewers not to buy the new oil.