2014 Hermes Creative Awards Entry Spotlight: CBD Marketing

While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Hermes Creative Awards Company: CBD Marketing
Location: Chicago, Illinois
Client: Firestone Industrial Products
Title of Entry: “Hula Girl Print Campaign”
Category: 4. Magazine

CBD - Market What's MeaningfulHow many tire advertisements have you seen? What has caught your eye or made you think?  In the crowded tire market place, manufacturers are touting everything from toughness to longevity, safety to value.

Firestone approached CBD, a marketing firm in Chicago, looking for different approach. CBD’s mantra is, “Market what’s meaningful.” They created a simple print ad that quickly captures your attention while sending a clear message. It’s a “wink-and-a-nod” ad that says it all with one picture and one line.

CBD Marketing - Firestone Hula Ad