2014 Hermes Creative Awards Entry Spotlight: Wilfrid Laurier University

While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Hermes Creative Awards Organization: Wilfrid Laurier University
Title of Entry: “Laurier’s Creative Services Holiday E-Card”
Location: Waterloo, Ontario – Canada
Category: 149. E-Card

Laurier UniversityThe Creative Services team at Wilfrid Laurier University produces a wide variety of great work. Here is a simple yet elegant e-card to spread holiday cheer.

The animated card starts with a snowman walking back toward a cloud that has a pull-down switch. After a simple tug on the chain, the cloud lights up with the card’s message, snow begins falling, and the winter figure turns around and gives a friendly wave. All the while, jingle bells provide the seasonal background music.

What makes the card great? Besides a clean design and positive message, it’s short and sweet, making it much more likely to be viewed from start to finish.

Wilfrid Laurier University Ecard