While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Tough Mudder
Location: Brooklyn, New York
Title of Entry: “TODAY Anchors Take on Tough Mudder”
Category: 89. Television Placement
Television placement takes many forms and shapes – everything from a mention on a program to interaction with the anchor/hosts. Also the bigger the show, the better the rewards.
Tough Mudder is a competition that takes place, well, in the mud. It’s a race of sorts that promotes camaraderie while testing endurance. The competition is held all throughout the country.
What a better way to promote the event than a placement on NBC’s Today Show. But, Tough Mudder did even better – much better. The whole on-air staff competed while 5 million viewers watched.