While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
|Company: Health Care Service Corporation
Location: Chicago, Illinois
Title of Entry: “Well onTarget”
Category: 166. Motion Graphics for Product
Health Care Service Corporation, a Mutual Legal Reserve Company that operates the BlueCross and BlueShield plans in Illinois, New Mexico, Oklahoma, and Texas, supplies health insurance products to millions of people. Recently the company created a video to inform customers about individual wellness plans. By combining live action with motion graphics, the video conveys an eye-catching message that attracts the viewer and sells the product.