2014 Hermes Creative Awards Entry Spotlight: The San Jose Group

While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Hermes Creative Awards Company: The San Jose Group
Location: Chicago, Illinois
Client: Gift of Hope
Title of Entry: “At The Opera”
Category: 171. Nonprofit Video

The San Jose GroupOrgan donation is a serious subject few people want to think about. No matter how many lives it saves, the program spurs thoughts of death, loss, and grief. It’s a hard message to sell, but in a cleverly crafted public service announcement, The San Jose Group found a way around the morbid aspects.

The San Jose Group, contrary to what the name might imply, is not based in California. The advertising agency is named after its founder, George L. San Jose, and is located in Chicago. The company’s motto is “to be creative you must be willing to live on the edge”; the PSA on organ donation certainly does this.