While the winners for the 2014 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

Company: The San Jose Group Location: Chicago, Illinois Client: Gift of Hope Title of Entry: “At The Opera” Category: 171. Nonprofit Video

Organ donation is a serious subject few people want to think about. No matter how many lives it saves, the program spurs thoughts of death, loss, and grief. It’s a hard message to sell, but in a cleverly crafted public service announcement, The San Jose Group found a way around the morbid aspects.

The San Jose Group, contrary to what the name might imply, is not based in California. The advertising agency is named after its founder, George L. San Jose, and is located in Chicago. The company’s motto is “to be creative you must be willing to live on the edge”; the PSA on organ donation certainly does this.