While the winners for the 2014 AVA Digital Awards won’t be announced until Feb. 1, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.
Client: Rock Bottom Restaurant & Brewery
Title of Entry: “Rock Bottom Restaurants Web Site”
Location: Chattanooga, Tennessee
Category: 22. Business to Consumer
Tennessee’s Maycreate developed an elegant site for Rock Bottom Restaurant & Brewery that effectively balances copy and visuals. Providing information about 38 locations across the U.S. could be overwhelming to organize on one website, but Maycreate completes the task effortlessly, neatly packaging all relevant information that restaurant-goers need.
Menu? Check. Nutrition facts? Check. Locations with hours, contact information and directions? Check. Mouthwatering visuals of delicious dishes and drinks? Check.
Subtle flourishes take this site up a step. For instance, instead of displaying a photo next to each menu item – which would quickly clutter the site – visitors can hover their mouse over a plate’s title for a visual preview. To see more information, users simply click.
But this website has more than looks. Beyond the professional skin, Maycreate created a mobile-friendly site that is easy to navigate – essential for brick and mortar shops.