Winner: Martin Retail Group Location: Birmingham, AL Client: Fifth Third Bank Category: 271c. Radio Campaign

It’s difficult enough to create an engaging, memorable radio campaign.  But when your client’s name is “Fifth Third Bank”…well.

Martin Retail Group, with offices in several cities, is one of the largest advertising agencies in the country.  The auto industry accounts for most of their business, but the agency also services insurances companies and big box stores. The series of radio commercials entered into the MarCom uses humor to deliver the message.  The voices and sound effects harken back to an earlier day.

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