NEW Social Media Website called Pinterest

Pinterest is a photo sharing website that allows users to “pin” or share photos, videos, or discuss anything that interests them. Users create theme boards that act like a virtual pinboard — a vision boardplace to catalog and share the things you love. Others users can follow your Pinterest board, bringing together like minded people and connected them through their shared interests.


Pinterest’s Mission: Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.


Check out their top 5 tips for using Pinterest to help market your company!

Just read this on talking about Pinterest and, specifcally, how you can use it for your company or business.

By: Lianne Froggatt
So, as promised, here are five top tips for using Pinterest to help market your company:
1.  For visual businesses a Pinterest account will simply be a brilliant online gallery of your work, be that photography, clothing or crafts and help create an awareness of your stuff.  Make sure you update your boards regularly and keep the items you pin in keeping with the feel of the site.  Hand out flyers in your shop or at your gallery opening complete with QR codes that will take people directly to your online gallery.
2. Create an ‘online catalog’ using different boards for different item groups and help your potential customers navigate around what you have to offer.
3. A Pinterest led marketing campaign would be a brilliant and unique way to promote your business.  Create a hidden landing page on your site for an exclusive product that can only be accessed through the Pinterest link. Or run a teaser board in the run up to the launch of a new product or event, your pins alluding to what it could be and the final pin being a reveal. Having interesting boards will encourage people to follow them and share your content.
4.  If you run a service as opposed to having products, take photos of your finished work, for example a hairdresser could create different boards of short styles, up do’s and so on. Currently Pinterest is mainly used by women so it will be particularly good for these types of services.
5. Get leaflets printed with QR codes linking directly to your boards. Hand them out at an opening or event, or simply have them lying around in your shop.  Take your customers directly to your boards and keep your work in the forefront of their minds.
As a relative new-comer in the social media network for businesses, there is a real opportunity with Pinterest to create a unique and exciting buzz about your company.  Currently the site is invitation only; you can request an invite or be invited by a current member. I do have a few invites left so feel free to leave a comment or drop me an email and I will send one over.

Happy Pinning!

This post is written by Lianne Froggatt, a fresh faced internet marketer at IdeasByNet, a UK promotional gifts distributor. Interested in social media marketing, SEO and general internet marketing, she would love your feedback. Find her at or tweet her @Lianne_Froggatt.