2022 MarCom Awards Spotlight: Thomson Reuters – FindLaw

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Thomson Reuters – FindLaw
Location: Eagan, MN
Title of Entry:The Law Office of Andrew M. Doktofsky, P.C
Category: Digital Media | Website | 187. Legal
If you ever needed an attorney, you may have browsed the law firms’ websites. Usually, there are images of courts or other institutional looking buildings with the ubiquitous picture of the firm’s lawyers looking grim with their arms crossed. Thomas Reuters is a multi-national corporation providing services like risk management, tax and legal consultation, and multi-media to high-end clients. The company also creates extraordinary websites. Thomas Reuters designed a site for Andrew Doktofsky that creates a film-noir atmosphere that tells the story of Mr. Doktofsky. It’s an imaginative website that makes “bankruptcy”, “debts and judgments”, and “credit reporting” look interesting. Go to website, here.
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2022 MarCom Awards Spotlight: AKASA

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: AKASA
Location: San Francisco, CA
Title of Entry:Solving Today’s Greatest Staffing Challenges in the Healthcare Revenue Cycle
Category: Strategic Communications | Communications/Public Relations | 160c. Research/Study

In order for hospitals to provide quality healthcare, hospitals needs to operate efficiently: staff has to be recruited, trained, and retained; the workflow needs to run smoothly; healthcare costs reduced. This is where AKASA comes in. As the leading developer of AI for healthcare operations, their advanced solutions provide the helping hand needed to avoid administrative pain-points. One of the recent challenges in healthcare is filling vital positions that were drained by the Covid Pandemic. To address the problem, Akasa produced a White Paper analyzing the problems and offering solutions. View White Paper, here.

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2022 MarCom Spotlight: Red Cactus Marketing

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Red Cactus Marketing
Location: Tucson, AZ
Title of Entry:Make Tomorrow Yours
Category: Print Media | Brochure | 49. Viewbook

With websites and social media print media is waning. However, print can still be a valuable promotional marketing tool especially for colleges. Viewbooks are a college mainstay offering a glimpse of academia and campus life. Located in Tucson, Arizona Red Cactus is a boutique research and branding agency specializing in education. The company was tasked with creating a viewbook for Salisbury University located on the Eastern Shore of Maryland. The viewbook is a visually arresting publication with colorful graphics, sharp writing and imaginative portraits of students. It’s a welcoming look for any student considering a college degree. Viewbook can be see, here.

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2022 MarCom Awards Spotlight: Deem

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Deem
Location: Oakland, CA
Title of Entry: “Etta Business Travel Booking App, Powered by Deem”
Category: Digital Media | Mobile App/Web | 197c. App for Business

Want to get away?  Want to get away without the usual travel hassles?  Etta has you covered with a mobile app.  Etta services the travel industry. It’s mobile app (after ten years) needed not only a makeover but major surgery.  The designers incorporated splashy graphics with a creative interface to provide travelers with a seamless travel experience from doorstep to lodging.  The app even integrates an Uber feature with green energy choices.  The app is user friendly and thorough.

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2022 Hermes Creative Awards Spotlight: Rifelion Media, LLC

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Rifelion Media, LLC
Location: Portland, OR
Title of Entry: “King of The World: An American Muslim Story”
Category: 192c. Electronic Media / Social Media / Interactive Media | Podcast | Podcast Series

 

To view their full submission, Click Here.

What was it like to be a Muslim in America after the 9/11 terrorist attacks? For this child, Shahjehan Khan, it was bad enough before when he would wash his hands, trying to make them white.  But, after the attacks, no amount of scrubbing could protect him from the the prejudice and hate directed towards him by fellow Americans.   In his seven part podcast, “King of the World”, Khan, a Pakistani, relives his life as an outcast, a pariah, who had a foot in two worlds.  Listeners follow Khan as he journeys through addiction, identity, creativity, and what it means to belong as a Muslim in America 20 years after 9/11. The podcast is personally narrated with warmth and sincerity.  Natural sound is blended into the narration track to provide an experiential backdrop to Khan’s story.  As Khan explains, he’s a Massachusetts college drop out with a Muslim punk band, and anything but a “King of the World.”  His podcast title comes from translation of his first name, Shahjehan, which literally means “King of the World.”

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Sunrise Banks

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Sunrise Banks
Location: St. Paul, MN
Title of Entry: “Banking on Change”
Category: 126. Electronic Media / Social Media / Interactive Media | Web Creative | Web Writing/Content

 

Sunrise Bank of St. Paul, Minnesota, wants everyone to know that it is the “most socially responsible bank in the world.”  Sunrise services a variety of customers with an emphasis on minority business owners who traditionally have had the most difficulty securing loans.  In a series of website articles for the “Banking on Change” campaign, the bank featured Twin City based BIPOC (Black, Indigenous, and people of color) businesses.  The businesses chosen are focusing on more than the bottom line, they are striving for social change in their communities.  The well-written stories bring to life the individuals and business impacting people across social and cultural lines.  Each article  is accompanied by a custom illustration of the entrepreneur being highlighted.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: SFC Group

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: SFC Group
Location: Lakeside, MI
Title of Entry: “Senestech ContraPest Campaign”
Category: 302c. Strategic Campaigns | Marketing | Integrated Marketing Campaign

 

Covid is still with us, but urgency is not.  In those early days, everyone was scrambling to educate the public, knowing that disseminating information quickly and accurately were the keys to saving lives. Few states did it better than California.  The state crafted an emergency plan called “Stay Home, Save Lives.”  “Pushing critical messages with trusted voices,” the campaign utilized celebrities and translated the messages into 11 different languages.  GMMB, a social issues agency based in San Francisco, Seattle, and Washington, D.C., created the strategic campaign and spread the messaging throughout social and traditional media.

To view their full submission, Click Here.

 

The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: GMMB

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: GMMB
Location: Washington, DC
Title of Entry: “Stay home. Save lives.”
Category: 69c. Strategic Campaigns | Public Relations/Communications | Pandemic Response

 

Covid is still with us, but urgency is not.  In those early days, everyone was scrambling to educate the public, knowing that disseminating information quickly and accurately were the keys to saving lives. Few states did it better than California.  The state crafted an emergency plan called “Stay Home, Save Lives.”  “Pushing critical messages with trusted voices,” the campaign utilized celebrities and translated the messages into 11 different languages.  GMMB, a social issues agency based in San Francisco, Seattle, and Washington, D.C., created the strategic campaign and spread the messaging throughout social and traditional media.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: Michele Bona

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: Michele Bona
Location: London, UK
Title of Entry: “Marked for Life – Medaille Trust”
Category: 169. Electronic Media / Social Media / Interactive Media | Video | Nonprofit

 

Like cattle, thousands of humans are branded by modern slave traffickers.  The tattoos convey ownerships as well as control, marking the victims for life.  Human trafficking is a worldwide criminal enterprise that touches most every country.  In the United Kingdom, an estimated 136,000 people bear the mark of a trafficker.  One organization, The Medaille Trust of London, operated by a Catholic religious order of Sisters, Brothers, and Priests, has been raising awareness of the practice for over a decade.  A short film, “Marked for Life”, tells the story of the victims while highlighting a group of tattoo artists who are turning the marks of shame into symbols of hope.

To view their full submission, Click Here.

 

The Deadline for the 2022 Hermes Creative Awards is Thursday, April 14th. Enter now while there’s still time.

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2022 Hermes Creative Awards Spotlight: ReserveBar

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Hermes Creative Awards

Organization: ReserveBar
Location: Ridgefield, CT
Title of Entry: “ReserveBar Cocktail Lounge”
Category: 119. Electronic Media / Social Media / Interactive Media | Web Element | Blog Overall

 

Drink anyone? How about a personally engraved bottle of single malt scotch?  Need an unique recipe from a mixologist? The ReserveBar Cocktail Lounge is all that and more.  The Lounge sells both common and hard to find spirits.  But, where it stands out is its blog.  The site is a stylish blend of sleek graphics and crisp prose mixed with interesting stories.  The blog includes everything  from wine-and-cheese date nigh tips to how to properly drink whiskey.

To view their full submission, Click Here.

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The Deadline for the 2022 Hermes Creative Awards is Thursday, March 17th. Enter now while there’s still time.

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