Category : Hermes Awards

gelia-marketing2016 Hermes Creative Awards Spotlight: Gelia

2016 Hermes Creative Awards Spotlight: Gelia

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 12)!

Hermes Creative Awards Organization: Gelia
Client: Independent Health Foundation
Location: Buffalo, New York
Title of Entry: “Talking Vending Machine Prank”
Category: 134c. Viral marketing social media campaign

How do you send a viral market through the stratosphere? You have to start with a great idea, but sometimes those can be hard to come by. Enter Gelia, an American marketing firm with international reach.

Gelia was recently approached by the Independent Health Foundation whose staff wanted to encourage young adults to eat right. One go-to food stop on a campus is a vending machine with not-so-healthy food, so Gelia placed five hidden cameras around one such machine at the University of Buffalo in New York for a day. They hired an improv actor to be the voice of the vending machine, and he challenged students on their food choices.

The effort resulted in three funny, informative viral videos that went national, garnering social and traditional media attention.

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DAINIK-BHASKAR-GROUP2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

2016 Hermes Creative Awards Spotlight: Dainik Bhaskar Group

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: Dainik Bhaskar Group Location: Bhopal, India Title of Entry: “Annadaan – Dainik Bhaskar Group” Category: 72c. Corporate Social […]

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expedia-media-solutions2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

2016 Hermes Creative Awards Spotlight: Expedia Media Solutions

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: Expedia Media Solutions Location: Bellevue, Washington Title of Entry: “#VanGogh2015″ Category :131c. Consumer Engagement Twitter just […]

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artists-in-motion2016 Hermes Creative Awards Spotlight: Artists in Motion

2016 Hermes Creative Awards Spotlight: Artists in Motion

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: Artists in Motion Location: Sydney, Australia Title of Entry: “Hong Kong Pulse 3D Light Show, Winterfest 2015″ Category: 194c. […]

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Health Beat by Spectrum Health Systems2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

2016 Hermes Creative Awards Spotlight: Health Beat by Spectrum Health Systems

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: Spectrum Health Systems Location: Grand Rapids, Michigan Title of Entry: “Spectrum Health Beat ‘Life after death’” Category: 64. Publication […]

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eatsleepthink-Sheffield-great-britain2016 Hermes Creative Awards Spotlight: eatsleepthink

2016 Hermes Creative Awards Spotlight: eatsleepthink

Before we release a list of all the winners for the 2016 Hermes Creative Awards on May 2, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: eatsleepthink Location: Sheffield, Great Britain Title of Entry: “Smoke Barbecue” Category: 56. Photography in advertising Sometimes the best marketing […]

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Texas A&M Foundation2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

2016 Hermes Creative Awards Spotlight: Texas A&M Foundation

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: Texas A&M Foundation Location: College Station, Texas Title of Entry: “Texas A&M Foundation 2015 Annual Report” Category: 102. Nonprofit […]

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national-university-of-singapore2016 Hermes Creative Awards Spotlight: National University of Singapore

2016 Hermes Creative Awards Spotlight: National University of Singapore

While the winners for the 2016 Hermes Creative Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time! Organization: National University of Singapore Location: Singapore Title of Entry: “NUS Local Admissions Video” Category: 163. Marketing (Product) Video The National […]

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