2017 Hermes Creative Awards Spotlight: Saatchi & Saatchi Wellness

Before we release a list of all the winners for the 2017 Hermes Creative Awards, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted. Haven’t entered yet? There’s still time (until April 15).

Hermes Creative Awards Organization: Saatchi & Saatchi Wellness
Location: NewYork, New York
Title of Entry: “Meet the Spokespoon”
Category: 131c. Consumer Engagement

You’ve heard of a spokesperson. How about a spokespoon? The Crossroads Community Soup Kitchen and Food Pantry is on a mission to end hunger in New York City. To draw attention to the problem, the nonprofit partnered with Saatchi & Saatchi Wellness in a consumer engagement campaign.

On the New York streets you see many things but rarely a giant spoon. Residents could not pass up the opportunity to pose with the spoon, which had engravings encouraging people to buy tickets to a fundraising dinner. The pictures were posted on their own personal social media sites as well as those of Crossroads to raise awareness of the event and sell tickets. See more pictures here>>