Category : Hermes Awards

HS Ad header2019 Hermes Creative Awards Spotlight: HS Ad

2019 Hermes Creative Awards Spotlight: HS Ad

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.

Hermes Creative Awards

Organization: HS Ad
Location: Englewood Cliffs, NJ
Title of Entry: “LG Matte Black – Made to Stand Out”
Category: 163. Electronic Media / Social Media / Interactive Media | Video | 163. Marketing (Product)

Black is, well, the new black. In the past few decades, stainless steel appliances were necessary for a stylish kitchen. LG is going against the stainless trend by introducing a new matte black appliance line featuring refrigerators, stoves, microwaves, and dishwashers.

LG collaborated with HS Ad, a multi-service agency with offices in New York, Los Angeles, and Mexico, to promote the new matte black line. HS and LG aimed to differentiate the new line from other matte black appliance brands by marketing matte black as a lifestyle instead of only a finish option.

HS Ad created an ad campaign across multiple platforms and a private press event at Brooklyn’s all-black, Michelin-starred restaurant Aska. The campaign’s eye-catching content featured all-black foods, chic kitchens featuring black appliances and a punk pooch encouraging viewers to unleash their style. The campaign proved color isn’t necessary for attracting attention and garnered 100 million impressions with an engagement rate of 3.84%.  More importantly, the campaign increased LG sales by 25%.

To view HS Ad’s full campaign, visit here.

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Barrows global header2019 Hermes Creative Awards Spotlight: Barrows Global

2019 Hermes Creative Awards Spotlight: Barrows Global

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Barrows Global Location: New York, NY Title of Entry: “Corona Paradise Portal – Immersive Shopper Experience” Category: 76c. Public Relations/Communications | Strategic Programs |  Interactive Brand Experience In-store displays are becoming more common, but are frequently overlooked in a […]

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underdog header2019 Hermes Creative Awards Spotlight: Underdog Inc.

2019 Hermes Creative Awards Spotlight: Underdog Inc.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Underdog Inc. Location: Miami, FL Title of Entry: “CIROC 3D” Category: 190. Electronic Media / Social Media / Interactive Media | Video Creativity | Virtual, Augmented, Mixed Reality All creatives are constantly searching for ways to take their content […]

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helium creative header2019 Hermes Creative Awards Spotlight: Helium Creative

2019 Hermes Creative Awards Spotlight: Helium Creative

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “ESDA Design Matters 2018′” Category: 18. Print Media | Publications | Magazine EDSA is a Fort Lauderdale-based planning, landscape architecture, and urban design firm founded in 1960 with a reputation […]

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visit philadelphia header2019 Hermes Creative Awards Spotlight: Visit Philadelphia

2019 Hermes Creative Awards Spotlight: Visit Philadelphia

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Visit Philadelphia Location: Philadelphia, PA Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box’” Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms) What […]

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Georgia Ports Authority2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

2019 Hermes Creative Awards Spotlight: Georgia Ports Authority

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Georgia Ports Authority Location: Savannah, GA Title of Entry: “The Path to Seven and a Half” Category: 123. Electronic Media/Social Media/Interactive Media | Web Element | Video for Web At 1,200 acres, the Port of Savannah’s Garden City Terminal is North America’s […]

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fidelity header2019 Hermes Creative Awards Spotlight: Fidelity Investments

2019 Hermes Creative Awards Spotlight: Fidelity Investments

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Fidelity Investments Location: Boston, MA Title of Entry: “What Is Financial Wellness?” Category: 62. Print Media | Writing | Brand Journalism Every financial situation is different, but financial wellness is a top priority for most everyone. While we’re all striving […]

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sam houston header2019 Hermes Creative Awards Spotlight: Sam Houston State University

2019 Hermes Creative Awards Spotlight: Sam Houston State University

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Sam Houston State University Location: Huntsville, TX Title of Entry: “College of Arts and Media Spot” Category: 174. Electronic Media / Social Media / Interactive Media | Video | Recruitment When you think of cute and charming, a drone […]

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storm brain header2019 Hermes Creative Awards Spotlight: Storm Brain

2019 Hermes Creative Awards Spotlight: Storm Brain

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Storm Brain Location: San Diego, CA Title of Entry: “CalPrivate Bank Website” Category: 95. Electronic Media / Social Media / Interactive Media | Website Overall | Business to Consumer We’re kicking off our 2019 competition with a spotlight highlighting excellent […]

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washington college header2018 dotCOMM Awards Spotlight: Washington College

2018 dotCOMM Awards Spotlight: Washington College

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition.  Organization: Washington College Location: Chestertown, MD Title of Entry: “Washington College Campus 360 Interactive Virtual Tour” Category: 45. Website – Virtual Reality When choosing a school, many students consider experiencing a college’s campus a key deciding factor. Unfortunately, it may not always […]

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