We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.
|Organization: Sila Sveta
Location: Moscow, Russia
Title of Entry: “LEXUS DOME INTERACTIVE ZONE: 360 VR JOURNEY”
Category: 176. Electronic Media/Social Media/Interactive Media – Video – Virtual Tour
VR technology has opened the door to new opportunities for interactive experiences. This kind of technology is especially useful for organizations that are communicating on a global scale with an audience that may not be able to experience their brand in real life.
Sila Sveta, an interactive media and design company, designed a virtual tour through an interactive exhibit Sila Sveta designed for the Lexus Dome in Moscow. The tour video is based on actual 3D models of the dome and incorporates content from the installation.
The video opens at the entrance of the installation, and slowly walks through the exhibit, and finally ends with a full demonstration of one of Lexus’ vehicles construction. Video watchers can navigate their view to look at their surroundings as if they were truly walking through the Lexus Dome instead of experiencing the building via their screens.
To view Sila Sveta’s full video, visit here.
The 2018 Hermes Creative Awards are still open and accepting entries. The final deadline is April 26. Enter today.