Category : Award Winning Entries

KL- Blog Header2020 MarCom Awards Spotlight: Keep Left

2020 MarCom Awards Spotlight: Keep Left

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: Keep Left
Location: South Melbourne, Australia
Title of Entry: “Guide Dogs Australia Puppy Zoom ”
Category: Strategic Communications | Communications/Public Relations | 162c. Special Event ($175)

In a crowded news world, in the time of Covid, how do you capture the media’s attention and promote your message? Keep Left, an Australian marketing communications agency with offices in Sydney and Melbourne has a motto: develop narrative and content that connects with the head, while resonating with the heart. In a recent campaign, Keep Left connected all those dots. Their client wanted to raise awareness of International Guide Dogs Day…a recognition of canines who aid visually impaired people. For obvious reasons, in-person events were not possible. So the marketing communications agency went virtual on the world’s number one platform. Keep Left found the cutest puppy in Australia to serve as an ambassador. The puppy was named Zoom and the country was introduced to Zoom, wait for it, on Zoom. In depressing times, a cute dog goes a long way. By the time the campaign ended, almost 400 media outlets covered the event and 90 million people were reached.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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FM- Blog Header2020 MarCom Awards Spotlight: Fahlgren Mortine

2020 MarCom Awards Spotlight: Fahlgren Mortine

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Fahlgren Mortine Location: Columbus, OH Title of Entry: “Virtual Trade Show” Category: Digital Media | Web Element | 246. Other — Virtual Trade Show Exhibiting at a trade show is expensive. Your booth, no matter how elaborate, only lasts […]

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SC- Blog Header2020 MarCom Awards Spotlight: S&C Electric Company

2020 MarCom Awards Spotlight: S&C Electric Company

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: S&C Electric Company Location: Chicago, IL Title of Entry: “Reliability Experience” Category: Print Media | Advertising | 13. Trade Show Exhibit Trade show exhibits take all forms and shapes, but most are brick-and-mortar designs or product displays. These […]

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pepsico-header2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: PepsiCo Design & Innovation Location: New York City, NY Title of Entry: “LIFEWTR Series 7: Art through Technology” Category: Print Media | Design (Print) | 112. Packaging How do you differentiate your product from others in a crowded […]

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Harman- Blog Header2020 MarCom Awards Spotlight: HARMAN Professional Solutions

2020 MarCom Awards Spotlight: HARMAN Professional Solutions

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: HARMAN Professional Solutions Location: Northridge, CA Title of Entry: “HARMAN Learning Sessions” Category: Write Your Own Category | 325c. Other — COVID-19 Response COVID-19 hit hard across many industries. One of the most affected was live events, especially music. You […]

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drugwatch - Blog Header2020 MarCom Awards Spotlight: Drugwatch.com

2020 MarCom Awards Spotlight: Drugwatch.com

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Drugwatch.com Location: Orlando, FL Title of Entry: “How Juul Created a Teen Vaping Epidemic” Category: Digital Media | Writing (Web) | 283. Other — feature article A few years ago, teen vaping became an epidemic, and it wasn’t by accident. The […]

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Atlassian Blog Header2020 MarCom Awards Spotlight: Atlassian

2020 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Atlassian Location: San Francisco, CA Title of Entry: “Teamistry: “Saving Fukushima” Category: Video/Audio | Audio/Radio | 316. Podcast Episode From NASA to Dominos Pizza to Zoom, and 170,000 other companies around the world, Atlassian helps teams get aligned, stay […]

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Blog Headers (7)2020 MarCom Awards Spotlight: Pace Communications

2020 MarCom Awards Spotlight: Pace Communications

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Pace Location: Greensboro, NC Title of Entry: “Life-Changing Decisions” Category: Video/Audio | Video/Film | 298. Marketing (Product or Service) Storytelling is a claim made by many but actually achieved by few. PACE knows how to tell a story. In this […]

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Blog Headers (4)2020 MarCom Awards Spotlight: The Madeira School

2020 MarCom Awards Spotlight: The Madeira School

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: The Madeira School Location: McLean, VA Title of Entry: “Madeira Unexpected” Category: Video/Audio | Video/Film | 293. Educational Institution Since when is school fun? The short answer to that is when you attend Madeira. Madeira is an all-girls private boarding […]

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Blog Headers (3)2020 Hermes Creative Awards Spotlight: Tomorrow

2020 Hermes Creative Awards Spotlight: Tomorrow

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition.  Organization: Tomorrow Location: New York, NY Title of Entry: “Bandier Website Design” Category: Electronic Media / Social Media / Interactive Media | Website Overall | 96. Business to Consumer Bandier is an NYC-based activewear brand that sits at the intersection […]

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