Category : AMCP News

MarCom and Hermes Winners Featured on New AMC Show, The Pitch

If you haven’t seen the new AMC documentary/reality show, The Pitch, you need to check it out. Each week, The Pitch gives viewers an inside look at two different ad agencies as they compete against each other for a national account. The Pitch is on the same network that brings you Mad Men and is produced by Studio Lambert, the same people who produce Undercover Boss for CBS.

We knew about The Pitch at AMCP because we had signed a release to allow our awards to be shown on the program.  I set the DVR well in advance …then forgot about it. The Pitch has been on for five weeks. I sat down last night to watch the first show and ended up seeing three shows back to back. While the whole process of developing a pitch for a new account is fascinating, the show proves what we all know…ad agencies are gold mines for characters.  This is the new Mad Men. No suits and slick, close-cropped haircuts here. Fifty years later, clothing and appearance are self expressive and in many instances a look is accentuated by tattoos, piercings, and dyed and/or spiked hair…. office staples now include dogs, kids, motorcycles, motorized aircraft, scooters, toys, ping pong and video games…. and of course the long hours of inert, unproductive creative sessions are still fueled by caffeine, cigarettes and alcohol (although not on camera in the office). The show’s producers don’t go out of their way to capture the chaos of so many right brains ponging into each other. They focus on interesting stories of compelling characters involved in the serious business of coming up with ideas that can make or break a product and a career. This is a well-done reality show that provides an inside view into what we in the industry know is a non-traditional, sometimes bizarre profession.

Recent MarCom and Hermes winners will be featured in upcoming shows… WomenK!nd from New York City, Jones Advertising from Seattle and Bandujo from New York City.  Look for our awards in their offices. WDCW of Los Angeles was featured in an earlier show.

The Pitch is seen on AMC on Sundays at 11 p.m. Eastern time.  It is also rerun often.

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Results for Hermes Competition released Today

Today is the day we release results in the Hermes Creative Awards competition.  Winners will be posted at 5 p.m. CDT.  All entrants will receive detailed results in the mail this week. Many of our entrants will be extremely pleased, others will be disappointed. This is the 15th year that the Association of Marketing and […]

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Guest Blog Column

Gail Cooksey Cooksey Communications Dallas TX Recently I moderated a Dallas Press Club panel for journalists who were looking for new career paths due to layoffs in their field. The question came up, “Will there still be journalists in 20 or 30 years?” It’s an interesting question that I often hear, and I have two […]

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A Sweet Year

Winner: DuFour Advertising LLC Located: Sheboygan, WI Client: Acuity Insurance Title: Acuity A Sweet Year 2011 Category: Publications/Annual Report The digital world now makes it convenient to receive entries online, but we still have several thousand that come through the door. Some entries just don’t have the desired effect when they are submitted digitally. When […]

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‘ABANDONED’ story UPDATE

UPDATE to our 02/07/12 story entitled “ABANDONED” Original Story, here. Hi Ed, I wanted to let you know in the past month – many things have changed – for the better! The digital age of communication WORKS! – I can’t thank you enough for recognizing my short film. The Riverside County Assistant Tax Collector gave […]

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