AMCP is constantly getting calls and emails from people volunteering to be judges. Everybody wants to see what the great innovators and creators are doing. In recent years, it has especially been exciting to see the progression of digital development and interactivity. For years, we have enjoyed the groundbreaking work of Pacific Technology Solutions (PTS). Based in Irvine, California, PTS is a pioneer in developing learning technology for the automotive industry.
It wasn’t that long ago that automotive training was revolutionized through the use of video. A mechanic at a local dealership could just pop the tape in the VCR and learn how to fix something. Today, Pacific Technology Solutions is developing web-based applications for eBusiness and eLearning software that can be experienced anywhere on a personal digital assistant. And by the way, their training courseware and business systems are designed to incorporate in to and extend previous investments in IT and operational infrastructure. While the judges may not know what any of this is, they do know that the current training methods are far more graphic and easier to understand than the old ones.
In addition to being honored as one of the most prolific winners in MarCom Awards history, PTS’ software applications and training courses have been used by global, Tier 1 OEMs such as Hyundai, Toyota, Honda, Nissan, Audi and Volkswagen.
To learn more about Pacific Technology Solutions, we asked one of PTS’ principals and owners, Tony Rotundo, how his company is always prepared for technological advances and what’s ahead.