Tag : 2e Creative

2014 MarCom Awards Entry Spotlight: 2e Creative

While the winners for the 2014 MarCom Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

MarCom Awards Company: 2e Creative
Client: Siemens Healthcare
Location: St. Louis, Missouri
Title of Entry: “Siemens Healthcare ABVS Video”
Category: 258. Informational Video

2e Creative2e Creative is a mid-size full service agency out of St. Louis, Missouri. The firm prides itself on “driving change for brands that shape our world.” The agency’s expertise is focused in health/medical, life science and technology.

2e recently produced an advocacy ad for Siemens Medical Solutions to raise awareness of breast density and mammograms. The problem with television ads is always how to visually convey a message about abstract or difficult subjects. 2e produced a simple way of communicating breast density by utilizing dozens of walking women with a white infinity backdrop.

Marrying various camera angles with a strong script and a subtle music bed, 2e produced a spot that creatively delivers a message. The final wide-angle overhead shot is the kicker.

Siemens Advocacy Video

*****

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Giving Back Through Marketing and Communications: 2e Creative

Throughout the years, AMCP entrants have submitted more than 2,000 pro bono entries. While that is a lot of work donated to nonprofits, we’re sure it is only a small percentage of the time, money, effort and skill that our entrants give back to their communities. Throughout the next couple of months, we’re profiling some […]

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