Category : AVA Awards

Winner: Hangar 30 Inc. Title of Entry: Wingman Project Location: Denver, CO Client: Air National Guard Safety Directorate Category: 60. Mobile App It seems about everyone has a mobile app for something these days, from the profane to the profound. Most seem to be for games and the rest informational. Apps also hold the possibility that they […]

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Winner: Cohn and Wolfe Title of Entry: It takes a mouse to save a fish Location: New York, NY Client: Project Kaisei Category: 242. Pro Bono How can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations […]

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Winner: Lynn Univervity Title of Entry: #lynndebate Social Media Campaign Location: Boca Raton, FL Category: 3c.Social Campaign Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each […]

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Winner: American Academy of Orthopaedic Surgeons Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary” Location: Rosemont, IL American Academy of Orthopaedic Surgeons Category: 139. PSA How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A […]

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Winner: M2Films Title of Entry: CENTURY 21 Moves Into SimCity Social Location: Aarhus C, Denmark Client: Grundfos Industrial Solutions Category: 177.Corporate Image Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy […]

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Winner: West Virginia Univervity Title of Entry: What We Hold Dear:  Morgantown Has Changed Location: Morgantown, WV Category: 181.Educational Institution How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing […]

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Winner: Mullen Title of Entry: CENTURY 21 Moves Into SimCity  Social Location: Boston, MA Client: CENTURY 21 Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.

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