We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: RBA Location: Dallas, TX Title of Entry: “Leaning Tower of Dallas” Category: 131c. Electronic Media / Social Media / Interactive Media | Social Media | Social Content Campaign (Multiple Platforms) ($185)

It started with a boom and ended with a bang. You’ve heard the saying, “turning lemons into lemonade”. In this case, a botched demolition turned into a social media phenomenon that garnered millions of impressions across social media platforms along with free advertising for a yet undeveloped recreational, business, and hospitality destination called Central Dallas. For months, the “Leaning Tower of Pisa” drew competition from the “Leaning Tower of Dallas”.

To view their full submission, click here.

The Deadline for the 2021 Hermes Creative Awards is Thursday, March 18th. Enter now while there’s still time.