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Organization: University of St. Thomas — Houston Location: Houston, TX Title of Entry: “UST Celt Admissions Blog” Category: 30. Web-Based Production – Web Element – Blog

Launching a blog and posting regularly is a great way to provide in-depth information about an organization and boost overall engagement. Blogging allows an organization to build their brand voice and establish their site as a trustworthy source of information.

University of St. Thomas – Houston started an admissions-specific blog for new students. The blog features posts detailing common freshmen concerns, including what student activities are offered, study tips, and financial aid information. UST’s blog also features information for transfer, international and adult students, such as applying for GI bill benefits and transferring credits.

UST’s admissions blog not only answers questions for their students, but also common questions from first-year students everywhere. Providing useful information about starting college not only establishes UST’s admissions blog as a useful resource for their students, but students everywhere. To read UST’s full blog, visit here.