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Organization: Zeal Film Ltd. Location: London, United Kingdom Title of Entry: “HP 3D Printing – Look Real” Category: 180. Video Production – Corporate – Marketing (Product)

Hewlett Packard develops some of the most advanced modern technology, including 3D printing. To showcase the different applications of 3D printing, HP put together a series of videos to capture their different clients’ use of the technology.

HP approached Zeal Film, Ltd. to tell the story of one of their 3D print technology clients, Look Real. Look Real is a custom doll company based in Spain that has operated for more than 50 years. Before being introduced to HP’s 3D printing, Look Real was unable to manufacture dolls that look exactly like their owners.

Zeal Film’s video for HP goes behind the scenes at Look Real’s workshop to capture the manufacturing process. Through an interview and a voiceover, Look Real’s CEO explains the company’s history and desire to create custom dolls for children. Look Real finally made this dream a reality with HP’s 3D printing technology, and can now create custom dolls to resemble anyone in the world.