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Organization: Tipping Point Media Title of Entry: “Revolutionizing the Art in Science Augmented Reality Campaign” Location: West Chester, PA Category: 4c. Interactive Brand Experience

 

New technology delivers different and exciting ways to experience the world. Three-D is an example of one perspective. Augmented reality another.

Tipping Point Media of West Chester, Pennsylvania, takes these evolving mediums and creates new worlds for pharmaceutical, medical, and science-related industries. Tipping Point recently developed an augmented reality training campaign that brought the human body to life within the confines of a tablet.

Download the app and see more here: http://www.tipmedia.com/reality/