While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

Organization: Beacon Health Options Location: Boston, MA Title of Entry: “Suicide Video” Category: 250. Digital Media – Web Video – Informational

Suicide causes more than 40,000 deaths each year, making it the tenth leading cause of death in the United States. Beacon Health Options created an informational video to commemorate Suicide Awareness Month and bring attention to the staggering statistics surrounding suicide.

The video features alarming facts and figures surrounding suicide in the United States. The video’s text-based graphics allow the data to tell the story and encourage watchers to start conversations surrounding the subject while directing users to Beacon Health Options’ resources.

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

Organization: Wynn Las Vegas Location: Las Vegas, NV Title of Entry: “Tastemade’s ‘Making The Menu’ Series Explores Costa di Mare at Wynn Las Vegas” Category: 167. Strategic Communications – Media Relations/Publicity – Online Placement

Las Vegas is notorious for its exceptional entertainment, casinos and hotels. Among these is Wynn Las Vegas, a resort and casino that not only boasts memorable entertainment and nightlife, but also exquisite restaurants.

Wynn collaborated with Tastemade, an online food and traveling resource, as part of Tastemade’s Making the Menu series. The site took a behind-the-scenes look at Costa di Mare, Wynn’s award-winning Mediterranean and Italian cuisine restaurant.

Tastemade’s video walks through how Costa di Mare sources their fresh seafood, wine list and in-season ingredients, as well as how house chef Mark LoRusso chooses his nightly menu and prepares seafood tableside. The video showcases Costa di Mare’s authentic Italian ambiance and Wynn’s unparalleled dining options.

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

Organization: Lowe’s Location: Moorseville, NC Title of Entry: “Hope” Category: 296. Video/Audio- Video/Film – Internal Communication

The 2017 hurricane season was one of the most lethal in history, with thousands of people displaced due to severe weather. Once the storms cleared, citizens returned to their homes to find severe flooding or other catastrophic property damage that could take months to repair.

Lowe’s dispatched a disaster response team to lend a hand during the weeks following hurricanes Harvey and Irma. The volunteers coordinated efforts to help remove debris, reconstruct housing and extend neighborly support during a trying time.

Lowe’s captured the team’s work in two videos. In both videos, Lowe’s volunteers go the extra mile to rebuild communities devastated by disaster. Each video contributes to Lowe’s efforts to “make it home again.”

While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out. 

Organization: Likeable Media Location: New York, NY Title of Entry: “CENTURY 21’S Adulting 101 Website” Category: 186. Digital Media – Website – Informational

Millennials are waiting longer than past generations before taking the plunge into home owning, with most millennials renting for up to six years before purchasing a home. Century 21 wanted to refresh their well-established brand to reach millennials approaching the average home buying age of 31. The real estate agency worked with Likeable Media to brainstorm fresh ideas to establish their brand in the millennial audience.

Likeable Media dreamt up a brand refresh and social media campaign to establish Century 21 not only as a reliable resource for home-owning information, but all things related to adulting. Century 21’s new Adulting 101 website features tutorials for adulthood’s daunting tasks, including how to hang pictures, wedding guest attire and navigating financial challenges.

Along with the website refresh, Likeable Media coordinated a campaign featuring various adulting tutorials and adulting failure videos on Century 21’s Facebook and Instagram platform. The campaign successfully generated more than 140,000 clicks leading to Century 21’s Adulting 101 website, 6.1 million video views and 36 million impressions.

Likeable Media established Century 21 as a reliable source for information beyond only home owning decisions by approaching the millennial audience in a familiar, but fun, format. To see the full Adulting 101 website, visit here.