While the winners of the 2017 MarCom Awards won’t be announced for a little bit, we’re showcasing select entries that stand out.
Location: Dallas, TX
Title of Entry: “SonicWall Fear Less Campaign Launch”
Category: 149c. Strategic Communications – Marketing/Promotion Campaign – Product Launch
Cyber threats are some of the most prevalent security fears in today’s day and age. With most people using at least one connected device in their day-to-day life, the need for high-quality device security is greater than ever. SonicWall, a network security provider, was faced with the challenge of communicating the benefits of their product in a busy market.
To address this challenge, SonicWall approached Dallas-based agency Imaginuity to revamp their website and coordinate a digital campaign surrounding their products. Imaginuity combined common cybersecurity fear with SonicWall’s reputation as a trustworthy security provider to create their Fear Less campaign.
Imaginuity redesigned SonicWall’s corporate website using clean graphics and pops of color. The site features product information, as well as a series of illustrations depicting typically fearsome, or fearless, animals to feed into the new “Fear Less” message.
The agency coordinated a web campaign using the animal illustrations in addition to the website redesign. The campaign incorporates animal imagery with messaging playing off common cybersecurity fears to represent how users can worry less about cyber threats when using SonicWall’s trustworthy products.