We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Helium Creative Location: Fort Lauderdale, FL Title of Entry: “ESDA Design Matters 2018′” Category: 18. Print Media | Publications | Magazine

EDSA is a Fort Lauderdale-based planning, landscape architecture, and urban design firm founded in 1960 with a reputation for notable designs in hotels, opera houses, and waterfront parks.  The firm approached Helium Creative to create EDSA Design Matters, their annual publication. Design Matters features many of EDSA’s outstanding projects, along with commentary from the EDSA team.

The partnership resulted in a stellar publication splashing with colorful photography and graphics, along with writing that combines both storytelling and project details. The magazine’s style draws you in and propels you from page to page.

The 2019 Hermes Creative Awards are still open. Enter today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Visit Philadelphia Location: Philadelphia, PA Title of Entry: “Boosting Engagement Across the Nation with ‘Philly Heaven in a Box'” Category: 134c. Electronic Media / Social Media / Interactive Media | Social Media | Consumer Engagement Campaign (Multiple Platforms)

What if you’re a homesick NFL fan and can’t make it back to your city for the playoffs? If you’re a Philadelphia Eagles fan, the city comes to you.

Visit Philadelphia works year-round to promote the city’s image and increase visitation. When the Eagles made the Super Bowl LIII playoffs, the organization noticed an increase in engagement across the organization’s social media platforms. In turn, the Visit Philadelphia team quickly devised a strategy to utilize the playoffs excitement to spread awareness surrounding Philadelphia nationwide.

Visit Philadelphia asked Eagles fans living across the country what the perfect Superbowl party, and chose 20 winners. Each of these winning fans received a special nostalgia package overnight, containing Philly cheese steaks, Tastykakes, and Eagles paraphernalia. In return, the homesick fans filmed themselves opening the package for their reactions.

Upon receiving the unboxing videos, Visit Philadelphia created an emotional video compilation of the excited fans receiving their nostalgia packages. The compilation was shared across the organization’s social media platforms and received an overwhelming response. Visit Philadelphia’s entire campaign, from initial question to unboxing video, garnered 7,400 engagements and a reach of more than 313,600.

To check out Visit Philadelphia’s full campaign, visit here.

The 2019 Hermes Creative Awards are still open. Enter today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Georgia Ports Authority Location: Savannah, GA Title of Entry: “The Path to Seven and a Half” Category: 123. Electronic Media/Social Media/Interactive Media | Web Element | Video for Web

At 1,200 acres, the Port of Savannah’s Garden City Terminal is North America’s largest single-container terminal and growing. Over the next decade, the Georgia Ports Authority will expand its capacity by more than 30 percent through a series of infrastructure improvements.

To explain to stakeholders what the Garden City Terminal is and where it’s going, the Port of Savannah created a unique video combining live action with animation. As an architect rolls out a blueprint, the video cuts between the old and new terminals to showcase the future changes. Digital animation combined with rotoscoping techniques help audiences visualize the potential for capacity growth.

To view the Georgia Ports Authority’s full video, visit here.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Fidelity Investments Location: Boston, MA Title of Entry: “What Is Financial Wellness?” Category: 62. Print Media | Writing | Brand Journalism

Every financial situation is different, but financial wellness is a top priority for most everyone. While we’re all striving for healthy finances, finding areas to improve can be overwhelming and sometimes discouraging.

Fidelity Investments created a website that educates users about financial wellness at all levels of personal finance. The site utilizes pops of color, engaging graphics and insightful copy to educate and encourage users about debt, saving, budgeting and risk awareness. Through this project, Fidelity opens a friendly conversation about an often-intimidating topic and establishes the organization as a trustworthy source of information regarding financial wellness.

To see Fidelity’s full project, visit here.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Sam Houston State University Location: Huntsville, TX Title of Entry: “College of Arts and Media Spot” Category: 174. Electronic Media / Social Media / Interactive Media | Video | Recruitment

When you think of cute and charming, a drone most likely isn’t the first thing to come to mind. But, Sam Houston State University proved drones are unexpectedly endearing through a recruitment video.

Sam Houston State University in Spring, Texas created a  video starring a drone that takes on the persona of a student. The drone has a quirky sense of humor that isn’t necessarily appreciated by his current university or parents. After incurring the wrath of fellow students at B.A.D University for being chronically late, D.J. withdraws and dejectedly looks elsewhere for a new college home.  D.J eventually finds his way to the Sam Houston State College of Arts and Media and finds he’s a perfect fit.

By using a drone as the main character, Sam Houston State was able to incorporate stunning aerial shots of its campus and student projects. The video’s quirky subject is lighthearted but certainly memorable.

The deadline for the 2019 Hermes Creative Awards is March 19. Don’t miss a chance at recognition. Enter today.