Winner: Baldwin & Obenauf, Inc.
Client: Baldwin & Obenauf, Inc.
Title: 2011 BNO Holiday Site (www.bnoinc.com/holiday2011)
Category: 103. Other
For companies that specialize in promoting others, the task often can be misapplied when promoting themselves. The self-promotion can vacillate between effusive praise and understated blandness. Baldwin and Obenaufs has cleverly danced around the pitfalls with a web based promotion that incorporates stellar graphics, riveting video, and simple messaging wrapped with a holiday ribbon. The New Jersey based agency created a fun effective tool that highlights its achievements, people, and capabilities. www.bnoinc.com/holiday2011