Author : AMCP

pepsico-header2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: PepsiCo Design & Innovation
Location: New York City, NY
Title of Entry: “LIFEWTR Series 7: Art through Technology”
Category: Print Media | Design (Print) | 112. Packaging

How do you differentiate your product from others in a crowded supermarket or convenience store? It’s all about the packaging and now one knows this more than PepsiCo. Pepsi is known in marketing for its ‘cola wars’ with Coke. But it’s also known for its innovative and eye-catching packaging. PepsiCo manufactures and markets everything from soft drinks, to snacks, to smart water in dozens of countries. One particular branding star is LIFEWTR. Every few months the company creates a new series with up and coming artists. The designs are swirls and swooshes of colors that are both soothing and captivating. No need to throw these bottles in a recycle bin. You want to reuse them.

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The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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Harman- Blog Header2020 MarCom Awards Spotlight: HARMAN Professional Solutions

2020 MarCom Awards Spotlight: HARMAN Professional Solutions

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: HARMAN Professional Solutions Location: Northridge, CA Title of Entry: “HARMAN Learning Sessions” Category: Write Your Own Category | 325c. Other — COVID-19 Response COVID-19 hit hard across many industries. One of the most affected was live events, especially music. You […]

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drugwatch - Blog Header2020 MarCom Awards Spotlight: Drugwatch.com

2020 MarCom Awards Spotlight: Drugwatch.com

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Drugwatch.com Location: Orlando, FL Title of Entry: “How Juul Created a Teen Vaping Epidemic” Category: Digital Media | Writing (Web) | 283. Other — feature article A few years ago, teen vaping became an epidemic, and it wasn’t by accident. The […]

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Atlassian Blog Header2020 MarCom Awards Spotlight: Atlassian

2020 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Atlassian Location: San Francisco, CA Title of Entry: “Teamistry: “Saving Fukushima” Category: Video/Audio | Audio/Radio | 316. Podcast Episode From NASA to Dominos Pizza to Zoom, and 170,000 other companies around the world, Atlassian helps teams get aligned, stay […]

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Blog Headers (7)2020 MarCom Awards Spotlight: Pace Communications

2020 MarCom Awards Spotlight: Pace Communications

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Pace Location: Greensboro, NC Title of Entry: “Life-Changing Decisions” Category: Video/Audio | Video/Film | 298. Marketing (Product or Service) Storytelling is a claim made by many but actually achieved by few. PACE knows how to tell a story. In this […]

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Blog Headers (4)2020 MarCom Awards Spotlight: The Madeira School

2020 MarCom Awards Spotlight: The Madeira School

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: The Madeira School Location: McLean, VA Title of Entry: “Madeira Unexpected” Category: Video/Audio | Video/Film | 293. Educational Institution Since when is school fun? The short answer to that is when you attend Madeira. Madeira is an all-girls private boarding […]

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