Author : AMCP

SC- Blog Header2020 MarCom Awards Spotlight: S&C Electric Company

2020 MarCom Awards Spotlight: S&C Electric Company

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

MarCom Awards Organization: S&C Electric Company
Location: Chicago, IL
Title of Entry: “Reliability Experience”
Category: Print Media | Advertising | 13. Trade Show Exhibit

Trade show exhibits take all forms and shapes, but most are brick-and-mortar designs or product displays. These traditional exhibits tend to limit conversations to what products do and how they operate. S&C Electric Company, a grid innovator improving power reliability and delivery worldwide, wanted to focus on why its products matter. To illustrate these concepts, which were conceptional or situational, S&C created a virtual world using Mixed Reality technology. A 20′ by 14′ LED screen, coupled with a green screen background and cameras, allowed the company to place potential customers in a variety of situations to observe how S&C products performed under extreme conditions like a hurricane or blizzard. It was a “first-person” immersive experience of standing “in the grid,” which educated customers about the importance of modernizing the power grid.

The deadline for the 2020 MarCom Awards is October 22nd. Enter now, before it’s too late.

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pepsico-header2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

2020 MarCom Awards Spotlight: PepsiCo Design & Innovation

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: PepsiCo Design & Innovation Location: New York City, NY Title of Entry: “LIFEWTR Series 7: Art through Technology” Category: Print Media | Design (Print) | 112. Packaging How do you differentiate your product from others in a crowded […]

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Harman- Blog Header2020 MarCom Awards Spotlight: HARMAN Professional Solutions

2020 MarCom Awards Spotlight: HARMAN Professional Solutions

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: HARMAN Professional Solutions Location: Northridge, CA Title of Entry: “HARMAN Learning Sessions” Category: Write Your Own Category | 325c. Other — COVID-19 Response COVID-19 hit hard across many industries. One of the most affected was live events, especially music. You […]

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drugwatch - Blog Header2020 MarCom Awards Spotlight: Drugwatch.com

2020 MarCom Awards Spotlight: Drugwatch.com

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Drugwatch.com Location: Orlando, FL Title of Entry: “How Juul Created a Teen Vaping Epidemic” Category: Digital Media | Writing (Web) | 283. Other — feature article A few years ago, teen vaping became an epidemic, and it wasn’t by accident. The […]

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Atlassian Blog Header2020 MarCom Awards Spotlight: Atlassian

2020 MarCom Awards Spotlight: Atlassian

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Atlassian Location: San Francisco, CA Title of Entry: “Teamistry: “Saving Fukushima” Category: Video/Audio | Audio/Radio | 316. Podcast Episode From NASA to Dominos Pizza to Zoom, and 170,000 other companies around the world, Atlassian helps teams get aligned, stay […]

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Blog Headers (7)2020 MarCom Awards Spotlight: Pace Communications

2020 MarCom Awards Spotlight: Pace Communications

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Pace Location: Greensboro, NC Title of Entry: “Life-Changing Decisions” Category: Video/Audio | Video/Film | 298. Marketing (Product or Service) Storytelling is a claim made by many but actually achieved by few. PACE knows how to tell a story. In this […]

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Blog Headers (4)2020 MarCom Awards Spotlight: The Madeira School

2020 MarCom Awards Spotlight: The Madeira School

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: The Madeira School Location: McLean, VA Title of Entry: “Madeira Unexpected” Category: Video/Audio | Video/Film | 293. Educational Institution Since when is school fun? The short answer to that is when you attend Madeira. Madeira is an all-girls private boarding […]

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