|Individual: Alliance Data
Title: “2014 Excellence in Community Services”
Location: Plano, Texas
Category: 1. Leadership in Community Service
When designing and implementing a corporate social responsibility (CSR) plan, professionals must look outward at community initiatives as well as inward if they want to create an all-inclusive strategy. Few companies have broad plans that address CSR at every level; however, Alliance Data is one of the rare ones that does and it has its strategy laid out in a well-documented plan.
To learn why the company, recently named one of the world’s most admired companies by Fortune, decided to create a formal strategy, we spoke with Danielle Ricketts, external communications specialist for Alliance Data. Ricketts was also able to give us a glimpse at its results inside and outside the Texas-based business.
Q: Alliance Data’s approach to corporate responsibility is comprehensive, covering not only community service but also other efforts that result in positive change and improved business practices. Why did leadership decide to create a formal strategy, and how has it affected Alliance Data overall?