AVA Winner Hangar 30 Inc.

Winner: Hangar 30 Inc.
Title of Entry: Wingman Project
Location: Denver, CO
Client: Air National Guard Safety Directorate
Category: 60. Mobile App

http://www.hangar30.com/It seems about everyone has a mobile app for something these days, from the profane to the profound. Most seem to be for games and the rest informational. Apps also hold the possibility that they can provide a public service. Hangar 30, a Denver based marketing agency, developed a suicide prevention app for the Air National Guard. The app is called Wingman and provides simple tools that not only identify potential suicide victims, but also offer contacts and lifelines to intervene anywhere in the country. The interface is easy to navigate and allows users to quickly access pertinent information. Though developed for the Air National Guard, this app could easily be modified for other professions and social classes.


AVA Winner Cohn and Wolfe

Winner: Cohn and Wolfe
Title of Entry: It takes a mouse to save a fish
Location: New York, NY
Client: Project Kaisei
Category: 242. Pro Bono

cohnwolfelogoHow can a goldfish save an ocean?  If you know the answer to that than you are aware of the recent pro bono efforts of a New York public relations and communications agency to alert the world to an aquatic disaster.  In the northern Pacific Ocean there is a floating garbage patch twice the size of Texas called the Plastic Vortex.  Every year, 60 billion tons of  plastic is created of which only 5% is recycled.  The plastic tossed onto beaches or into rivers is swept into the Pacific and currents carry it to the Plastic Vortex.

Cohn and Wolfe challenged its employees to help.  500 of them in 18 offices around the world volunteered for this outsized task.  A campaign was created centering around a goldfish named Kai. The facebook based, 24/7 eco-reality show centered on whether Kai would be taken from his clean environment and placed in a plastic-polluted tank.  Not only did the campaign raise awareness of the growing problem, it opened collaboration and communication among the Cohn and Wolfe workers.

The staff sent emails and traditional press releases to global leaders, media, friends, families, and other contacts.  The facebook site received visitors from 83 countries with over 140,000 views.  The 500 tweets reached 4.7 million followers.  The campaign was covered on-line and off-line by major media publications.  Even Hollywood celebs sent shout-outs to Kai via twitter.  Money raised was sent to the non-profit group Project Kaisei.  One Cohn and Wolfe executive said, “This is a great way to show how we live our brand and to showcase our creative and digital market leadership.” It’s also a great way to save a goldfish and an ocean.


AVA Winner Lynn University

Winner: Lynn Univervity
Title of Entry: #lynndebate Social Media Campaign
Location: Boca Raton, FL
Category: 3c.Social Campaign

Lynn University played a prominent role in the 2012 Presidential Campaign.  The Boca Raton, Florida university hosted the third and final debate between Pres. Barack Obama and challenger Mitt Romney.  The third debate was the most important for each candidate, especially for the President who faltered in the earlier exchanges.  Lynn University was in a unique position to increase branding and raise awareness, especially with 59 million viewers tuning in.  The administration utilized a social media campaign before, during, and after the debates to capitalize on the event.  Leveraging Facebook, Twitter, YouTube, Flickr, Google+, Tumblr, foursquare, and Instagram, Lynn University reached out to the country and the world.  On the night of the debate, the school’s hashtage, #lynndebate, was trending top 3 nationwide and top 5 worldwide.  The total number of debate related tweets totaled 6.5 million.  In addition, the university produced 52 debate related videos and 2,000 debate photos.  Lynn University was only established in 1962 and has fewer than 2,000 undergraduates.  For a small school, the university scored big in its social campaign.


Social Media Platforms




This Week’s Latest Tech Gadgets – Dec. 17, 2012

By Gregg Ellman

It’s become a yearly ritual of mine, a year-end office cleaning of great tech products I wanted to, but never really got to reviewing this year; it’s still this year so here are few more great products you should know about.

The Jabra Supreme UC is one of a long line of consistent, well-performing Bluetooth hands-free devices from the company.

It’s built with Active Noise Cancellation for your caller, eliminating the distracting background ambient noise.

A Flip-Boom makes the handsfree headset stand out since you can position the built-in microphone and talk directly into it so others hear you crystal clear.

Other features include Voice Control and Voice Guidance for hands-free operation and the ability to connect two Bluetooth devices simultaneously.

A Jabra LINK 360 Bluetooth USB adapter for an easy connection to a PC.

www.Jabra.com $149.99


There seem to be endless ways to charge your portable electronic gadgets and the BuQu Tech system charges an iPhone 4/4s with a magnetic connection.

It’s a complete system, including the charging base, which connects to the included USB cord for power and a protective case.

The unique system is “complete” thanks to the case, built with an extended lithium-ion battery for up to 40 more hours of iPhone use.

The case is magnetized, which lets you attach it to the charging base magnetically for a charge and sync in what BuQu calls a “grab and go” system.

Chargers for the iPhone 5 and other devices are planned for 2013.

www.BuQuTech.com $55.70 for the standard battery, $89.99 for the extended battery, available after December 21.


Taking photos with your smartphone is pretty easy but getting yourself in the photo with a large group of people can be a challenge.

The BT Smart Pointer is a pocket-sized portable remote built with an internal lithium-ion battery and Bluetooth technology to control selected Apple iOS and Android devices along with PC and Mac computers built with Bluetooth.

It has buttons to control selected functions on your devices and trigger a device’s camera shutter to allow the whole group get in the photo before the image is taken.

The remote can also set the volume or control presentations in PowerPoint and even has a built-in laser pointer.

For iPhone iOS users, just hit the home button to activate Siri without touching the phone itself. It also works in iOS apps such as Keynote and iBook.

www.Satechi.net $44.99 available in black or grey


The Joy Factory StormCruiser case is designed for iPhone 4/4s users to mount on any bicycle’s standard handlebars.

Once attached, it makes your device weather- and scratch-resistant but allows full access to the phone including map apps, music or just simple phone calls.

The device’s charging and earphone ports are sealed in the case but are easily accessible when needed.

It mounts vertically or horizontal and can be mounted on anything with a diameter of 1 1/8-inch or less.

A molded silicone interior holds the phone in place and two ruffed safety clasps on the mount secure the device on the handlebar with no movement.

www.thejoyfactory.com $29.95


SOL REPUBLIC AMPS are nice sounding with deep bass, in-ear headphone with an in-line mic for handsfree cellular use.

The earbuds have a cool looking design that has a half-inch plate on the outside, which has no effect on the sound or how they fit – its just for looks.

They are lightweight and fit comfortably right out of the box but a few extra sized tips are included. Each headphone is attached to a red tangle-free cord, which feels a lot stronger than what you get with most other earbuds.

SOL REPUBLIC also has a unique “Ear Tip for life” guarantee, offering a lifetime of free ear tip replacements for anyone who buys the Amps. Just register at the company’s website.

www.Solrepublic.com $59.99 in black or red

Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2012, Gregg Ellman.


AVA Winner: American Academy of Orthopaedic Surgeons

Winner: American Academy of Orthopaedic Surgeons
Title of Entry: 2012 AAOS Public Service Campaign – “Sedentary”
Location: Rosemont, IL
American Academy of Orthopaedic Surgeons
Category: 139. PSA

How do you get kids off the couch and away from their video games,  computers, and television?  That was the problem facing the American  Academy of Orthopedic Surgeons.  A sedentary lifestyle leads to health problems.  Without physical activity (a recommended 35-60 minutes a day) a child will not build strong bones setting them up for health problems as  adults. To ring the alarm, the AAOS produced a PSA targeting parents. The PSA, which may hit a little too close to home for some people, cleverly contrasts an obese child with his slightly infirmed grandmother. The directing and  acting are very strong and as good as most  prime commercials seen on national television. The cinematography also is exceptional bringing to life what might otherwise be staid scenes. The result is both  funny and sad delivering a strong message to the core audience.


AVA Winner: M2Film

Winner: M2Films
Title of Entry: CENTURY 21 Moves Into SimCity Social
Location: Aarhus C, Denmark
Client: Grundfos Industrial Solutions
Category: 177.Corporate Image

Grundfos Industrial Solutions provides all different kinds of pumps to customers all around the world. Recently, the Danish company wanted a a corporate image highlighting the company and its products. Not a sexy topic, right? M2Films of Denmark was given the job of taking a mundane, but important product and making it look attractive, if not sexy. What seemed like an insurmountable task turned into a clever film with a very expansive view. With a wink and a nod, M2Films takes viewers on a whirlwind, worldwide tour of all things pumps. The cinematography is exceptional and the editing magical. No narration was needed for this film. The symphony score, “In the Hall of the Mountain King”, sets the mood and carries the film with ease.


This Week’s Latest Tech Gadgets – Dec. 11, 2012

By Gregg Ellman

In the portable electronic world, stocking stuffers are easy to find. Here are some for those last-minute holiday gifts on everyone’s list.

Aside from telling time, the eco-friendly Bedol Water Clock is a portable alarm that is also waterproof in the event you feel like standing in a rain storm or showering with it.

It’s battery free so all you do to keep the clock running indefinitely is just fill it with water.

A natural chemical reaction between two of its internal metallic plates generate enough power to keep it running indefinitely.

www.bedolwhatsnext.com $17


Logitech’s Apple-friendly Broadcaster Wi-Fi webcam is great for online chatting and its wireless functionality makes it a great companion as a second angled video camera beyond what your computer, iPhone or iPad’s camera will do.

The camera has an internal battery, which is charged via USB for 2 hours of life and has a built-in mono microphone along with a port to add an external mic.

Video is captured in HD 720p and can be moved to any angle since it’s wireless.

Logitech has designed the camera to let users press a button to switch to the camera, giving your chatting partner a different angle.

The Broadcaster ($199.99) works with Mac video applications including QuickTime, Photo Booth, iMovie, Final Cut Pro or chatting with FaceTime, iChat or Skype.

Logitech also has a few cool high tech-looking Windows 8 friendly mice with the t400 and t620.

The Logitech Zone Touch Mouse t400 ($39) has the functionality of a traditional mouse along with a touch strip to support horizontal and vertical scrolling.

Just click on the top of the touch zone for instant access the Windows 8 Start Screen and clicking on the bottom of the touch zone will scroll you through all your open applications.

The Touch Mouse t620 ($49) features a full touch surface letting you scroll horizontally and vertically from anywhere on the mouse, and to access the Windows 8 start screen you just swipe the edges of the mouse.



iFrogz EarPollution Plugz with Mic noise isolating earbuds are as simple as they get and work just fine.

You get three different-sized ear pieces to get the right fit along with an in-line microphone for cell phone use and most any portable electronic device.

The sound is decent and it makes a great handsfree choice.

www.iFrogz.com $9.99 – in a big selection of colors.


Bracketron, Universal USB Travel Power Kit ($26) includes an Apple 30-pin and Micro USB connections 3-foot cable for charging just about any device on the go.

The cable can be connected to a computer or the included USB AC adapter for 2.1 Amp charging, which includes power hungry tablets.

A 12V car charging USB adapter is also included.

Bracketrons, MetalDock ($18.91) is a contemporary-looking charging dock for the iPhone 4/4S, built with heavy-duty metal construction resulting in a lightweight and portable design.

It connects to any USB port for charging/syncing with its embedded 3-foot cable and works in landscape or portrait modes.

A company representative has emailed me that everything on the Bracketron site December 12-17 will be 40 percent off!


Contact Gregg Ellman at greggellman@mac.com.
Follow him on Twitter: @greggellman.
2012, Gregg Ellman.


AVA Winner: West Virginia University

Winner: West Virginia Univervity
Title of Entry: What We Hold Dear:  Morgantown Has Changed
Location: Morgantown, WV
Category: 181.Educational Institution

How do you stress the past while connecting to the future?  How do you revel in tradition without seeming stodgy or out-of-step?  West Virginia University manages to reach all these goals and more in a mesmerizing video called “What We Hold Dear: Morgantown Has Changed”.  The video weaves old and new into a  nimbly crafted seamless story.  The narrative is carried by students who serve as tour guides through campus and town highlighting what has remained the same and what has changed.  The theme is visually emphasized through historic photos that are match framed into the present-day environment through clever edits.  The fast video motion, along with simple but memorable music, keeps things moving along.  There is even a time lapse treat at the end.



The American Red Cross is doing an incredible job in helping the victims of Hurricane Sandy.  And, we at AMCP are showing our support for the American Red Cross creative team by donating $5,000 on behalf of the marketing and communication industry.

As multiple winners in the Hermes competition, the American Red Cross creative team demonstrates a level of excellence that is evidenced throughout the American Red Cross.

Today, AMCP’s board donated a total of $15,000 in the name of our members to organizations that are working to rebuild communities ravaged by storms, homelessness and unemployment. In addition to the American Red Cross, recipients also included The Salvation Army, local life shelters and missions, the YMCA and various charities.

As part of our mission, AMCP fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.  Each year, the efforts of generous marketing and communication professionals are acknowledged through grants to the organizations that they help.

Over the past five years, AMCP has contributed about $85,000 to charities and nonprofits. That money was used for programs in homeless shelters, orphanages, day camps, community theaters, and art centers…and for educational endeavors for children, the elderly, and underprivileged. For information on previous recipients, you can visit our website, www.amcpros.com.


AVA Winner: Mullen

Winner: Mullen
Title of Entry: CENTURY 21 Moves Into SimCity  Social
Location: Boston, MA
Client: CENTURY 21
Category: 3c.Social Campaign

Boston based Mullen was looking to increase Century 21’s profile among consumers between the ages of 25-34. This coveted age group represents the largest share of homebuyers. How people shop for homes has drastically changed in recent years and Century 21 wanted an innovative way to tap into the seismic shift. Mullen created a digital campaign that integrated social media with the gaming community. Research shows that 81 million people play social games and that 27% of them are either buying homes or thinking about it. Mullen partnered with SimCity to put Century 21 in the game. Players could place Century 21 offices into their cities and win bonuses. Almost 200,000 gamers took advantage of the offer. The campaign also created a huge jump in Facebook likes and generated a number of media stories around the country.