We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: AEG Worldwide – Creative Location: Los Angeles, CA Title of Entry: “AEG Women’s Empowerment Video” Category: 173. Electronic Media/Social Media/Interactive Media – Video – Public Relations

In honor of Women’s History Month, we’re thrilled to feature AEG Communications’ excellent Women Empowerment Video.

AEG turned a typically negative phrase, “____ runs like a girl,” on its head to showcase women leaders. The video features AEG’s team members and their accomplishments, including running a major stadium, throwing a multi-city concert tour, creating award-winning campaigns, inspiring communities and communicating a unified message to the world.

The video not only uplifts AEG’s team members but also dispels the assumption that doing something “like a girl,” isn’t tough or effective. AEG’s video serves as a reminder that women are leaders and can tackle all challenges they face.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Tarrant County College Location: Fort Worth, TX Title of Entry: “Everyday Heroes Video” Category: 158c. Electronic Media/Social Media/Interactive Media – Video – Educational

Higher education’s value is often measured through job security, increased income and the prestige of certain careers. These are all common reasons for pursuingan advanced degree, but an even more gratifying aspect of higher education is the opportunity to pursue a career that has a positive impact.

Tarrant County College produced a recruitment video that highlights the impact of higher education through the eyes of life-changing careers. The video gives a first-hand glimpse into the frightening situations we all avoid and the individuals who bring us back to safety.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Bucuresti Mall Devleopment Management Location: Bucharest, Romania Title of Entry: “Commerical Center Christmas Decoration” Category: 194c. New Category — Other — Decorations

Every Christmas, no matter where you shop, shopping centers splurge on different decorations and themes to stoke the spirit and entice customers to buy varied gifts for relatives and friends. Santa almost always makes an appearance along with assorted elves, glitter, and paper mache snowflakes.

Malls all over the globe decorate to celebrate the holiday season. One mall in Bucharest, Romania decided to stray from the popular Santa theme and take a page from a fairy tale. To get in the holiday spirit, Bucuresti Mall decorated the inside and outside of their building to transport visitors to the world of Hans Christian Andersen’s Snow Queen. The mall created an  nordic environment using mirror shards, icy-blue textiles and LED lights that captured the whimsical nature of the tale.

The mall’s enchanting decorations sparked conversations on multiple social media channels, driving Bucuresti Mall‘s engagement rate through the roof. Needless to say, the decorations were a hit, and successfully met Bucuresti Mall‘s goal of creating decorations that served as “a metaphor for hope, which is really what Christmas is all about.”

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: RabCup Location: Houston, Texas Title of Entry: “Weiss Energy Hall – Energy City” Category: 200c. New Category – Other — Project Mapping

Houston is known as the “Energy City,” and for good reason.  More than half of Houston’s jobs are connected to energy, employing more people in the industry than anywhere else in the world.

Recently, the Weiss Energy Hall wanted to celebrate Houston’s status with a 3D exhibit.  The 2,500 square feet exhibit not only replicates the city, but it brings the city to life using “bleeding edge projection mapping technology,” a system utilizing trillions of pixels, and miles of fiber-optic cable.  Developed over two years by RabCup, a full-service production company hired by Paul Bernhard Exhibit Design and Consulting, this stunning display is a tour de force of technology and design.

To view RabCup‘s full experience, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Georgia Power Location: Atlanta, GA Title of Entry: “Georgia Experience Center” Category: 76c. Public Relations/Communications – Strategic Programs – Interactive Brand Experience

One of the most valuable skills a marketing or communication professional can have in today’s market is the ability to use data to tell compelling stories. Georgia Power demonstrated the value of data-based storytelling in their new interactive experience, the Georgia Experience Center.

Describing an entire state’s history and culture is no easy feat, so Georgia Power decided to let the State of Georgia tell its own story. Using data gathered from around the state, Georgia Power’s Community and Economic Development Group created a new experience to engage their visitors.

To begin the experience, visitors are directed towards a Data Visualization Wall in the center’s lobby. The wall provides visual representations of Georgia’s employment, careers and GDP. Once visitors have looked through the Data Visualization Wall, they are directed to the Immersion Room where they learn more about Georgia’s economy, culture and opportunities.

By choosing an experience instead of a traditional presentation, Georgia Power makes a lasting impression on visitors.

To see more about the Georgia Experience Center, visit here.

The deadline for the 2018 Hermes Creative Awards is March 29. Enter your best work today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: GuestCentric Location: New York, NY Title of Entry: “ALUZ Collection – By GuestCentric” Category: 106. Electronic Media / Social Media / Interactive Media – Website Overall – Other

Today’s spotlight features GuestCentric, a hotel marketing solution provider.

GuestCentric worked with the Aluz Collection, a Spanish luxury hotel firm, to create websites for the firm’s boutique hotel properties, Corral de Rey and Hacienda de San Rafael. The final product were three websites that transport the user to Spain via webpage.

Instead of using text-heavy design to describe the properties, the sites feature large images that showcase the hotels’ various amenities and ambience. This approach captures the homey and sophisticated feel of both Corral de Rey and Hacienda de San Rafael, while making users curious to learn more about the properties.

To view the full ALUZ Collection site, visit here.

The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.

We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Hacin + Associates Location: Boston, MA Title of Entry: “H+ Magazine, No. 5″ Category: 40. Print Media – Design – Publication Overall

To kick off the 2018 Hermes Creative Awards competition, we’re featuring a standout publication entry from Hacin + Associates. The AMCP Blog will feature more of our noteworthy entries throughout the 2018 competition.

Hacin + Associates, a Boston-based architecture and design firm, produces a semi-annual print and digital publication, H+ Magazine. The firm’s designers collaborate with local businesses, clients and vendors for the magazine’s unique content.

H+ Magazine’s clean design captures the simplistic but beautiful feel of modern architecture while incorporating lifestyle and culture pieces. The publication not only serves as a respectable architecture and design news source, but also showcases the firm’s identity and interests.

To view the full digital edition of H+ Magazine, No. 5, visit here.

The first deadline for the 2018 Hermes Creative Awards is March 29. Enter today.