We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Hawke Media Location: Los Angeles, CA Title of Entry: “Hawke Media x Lorna Jane” Category: 184c. Paid Media Online Ad | Online Ad Campaign

Marketing goals are not always clear, especially when business is booming. Reevaluating goals is a part of any successful marketing strategy, and even the most successful organizations can benefit from revisiting their objectives.

Hawke Media was approached by Lorna Jane, a popular Australian activewear brand, to realize their marketing goals and make the brand’s goals a reality. Hawke Media identified Facebook, AdWords and Influencer Marketing as the most effective routes for Lorna Jane to connect with both current and new customers.

The campaign was an overwhelming success, increasing monthly purchases 3x and finishing with a Facebook ROI of 1127 percent, AdWords ROI of 460 percent and a 42 percent increase in Instagram followers.

To see the full Hawke Media x Lorna Jane campaign, visit here.

The 2018 dotCOMM Awards final deadline has been extended to July 19. Enter ASAP.

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Developer Counsellor’s International Location: New York, NY Title of Entry: “Charlotte’s Backyard, NC” Category: 27.Website – Other – Talent Attraction

Today’s dotCOMM spotlight features a website that goes above and beyond in capturing its subject’s personality and flair.

The Cleveland County Economic Development Partnership partnered with Development Counsellors International (DCI) to create a site as part of a campaign to attract manufacturing talent in Cleveland County. DCI combined vibrant text with inviting videos and images to portray Cleveland County’s personality and flair. Once users are drawn in, they are prompted to choose between finding their “village,” “craft,” “rhythm,” or “voice,” to continue their journey through the site.

The site’s navigation allows users to choose their journey through the site according to what is most important to their session, whether it researches for a future home or entertainment recommendations. Through the Charlotte’s Backyard site, users are able to locate school district information, job openings in the area, volunteer opportunities and restaurant recommendations. Users are also able to learn more about local manufacturing job opportunities and listen to local manufacturing employees who have found their dream job in Cleveland County.

We really wanted to show that manufacturing isn’t the stuffy, dreary warehouses of our grandparent’s generation,” Karleen Lewis, Senior Account Executive at DCI, said.

The site combines cultural, economic and geographical elements to give an inside look into the quality of life in Cleveland County By using vivid images, videos and text, the site communicates Cleveland County’s unique nature instead of reading as a typical county overview.

To view the full Charlotte’s Backyard site, visit here.

The 2018 dotCOMM Awards deadline is this Thursday, June 21. Enter now.

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Little Wolf Productions Location: Vancouver, BC Title of Entry: “Impacts of Climate Change upon Regional Marine Ecosystems” Category: 62. Video for the Web – Educational Institution

Many educational videos take a text-based approach and outline key facts and figures surrounding the video’s chosen subject. While this is a perfectly acceptable form of video, another way to educate a video’s viewers is to give them a first-hand look at the subject.

Little Wolf Productions, a Vancouver-based production company, worked with the University of British Columbia’s Peter Wall Institute for Advanced Study to shoot a video explaining climate change’s impact on ecosystems. The video follows Professor Chris Harley as he walks viewers through Calvert Island’s beaches and explains the effect of climate change on the island’s wildlife and landscape.

The combination of stunning imagery and Harley’s informative narration communicates the consequences of climate change by immersing the viewer, instead of only outlining facts on a screen.

Impacts of Climate Change with Prof. Chris Harley from Little Wolf Productions on Vimeo.

The 2018 dotCOMM Awards competition is open and accepting entries. Send in your best work today.

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Association Headquarters Location: Mt. Laurel, NJ Title of Entry: “Working with a Micro-Influencer Helped Secure 390 Event Registrations” Category: 177. Social Media Marketing – Industry Influencer

More and more organizations are implementing influencer marketing into their strategies and with good reason. Consumers are swarmed with hundreds of impersonal advertisements each day. When collaborating with influencers, organizations can establish familiarity and credibility with consumers.

To promote a consumer event, Association Headquarters identified a micro-influencer who could reach the agency’s target audience. Association Headquarters provided the influencer with branded content surrounding the event to promote in the influencer’s closed Facebook group.

Association Headquarters’ campaign reached more than 1,000 Facebook group members in their target audience and produced 390 event registrations, marking an overall success.

The 2018 dotCOMM Awards competition is open and accepting entries. Send in your work today. 

We’ll continue to feature some of this year’s most noteworthy dotCOMM Awards entries throughout the competition. 

Organization: Modmacro, Inc. Location:Menifee, CA Title of Entry: “BM Windows Design Center” Category: 53. Website Creativity – Interactive Capabilities

We’re kicking off our 2018 competition features with a website that showcases the benefits of interactive design.

Modmacro, Inc., a web design and digital marketing firm, recently designed an interactive online design center for BM Windows. The firm utilized interactive components when designing the design center site, creating a unique web experience for customers.

Upon entering the Design Studio, users are met with a list of various houses, and are prompted to choose the type most like their own. After selecting their home type, users customize the virtual house to resemble their own and are can then “try on” various windows and doors to see what products best fit their needs.

Modmacro’s use of interactive design allows BM Windows customers, who may not be familiar with their different door and window offerings, to visualize BM Windows products in their own homes. The website’s design provides a unique and memorable shopping experience bound to make a lasting impression on customers.

To view Modmacro’s full site for BM Windows, visit here.

The second-ever dotCOMM Awards competition is open and accepting entries. Enter today.