Category : MarCom Awards

We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: PepsiCo Design & Innovation Location: New York City, NY Title of Entry: “Doritos Solid Black” Category: Print Media | Design (Print) | 112. Packaging

Pepsi owns Doritos and is responsible for designing, marketing and distributing the chips. Recently, Pepsi wanted to amplify the voices of Black innovators. Contributing $50,000 in support of their work, Pepsi tasked them to create packaging called “SOLID BLACK.” The bags of chips featured geometric designs and pops of colors anchored by a glossy black background. The design earned 400 million media impressions along with a 100% positive/neutral sentiment.

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: GP Strategies Location: Columbia, MD Title of Entry: “The Performance Matters Podcast: What the Metaverse Means for Corporate Learning” Category: Video/Audio | Audio/Radio | 316. Podcast Episode For 50 years, GP Strategies of Columbia, Maryland, has been working […]

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Mars Petcare Location: Franklin, TN Title of Entry: “How a Mars Petcare Event Helped 285 Pets Find Homes and Sparked National Dialogue about Pet Adoption” Category: Strategic Communications | Communications/Public Relations | 162c. Special Event Every year, an […]

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Web3 Pro™ Inc Location: Palo Alto, CA Title of Entry: “Lamborghini Space Time Memory” Category: Write Your Own Category | 325c. Other — NFT Lamborghini is a world class automobile company that strives to say relevant in any […]

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Bumbuku Creatives Location: Amsterdam, NL Title of Entry: “Indigenous Women and Climate Change” Category: Video/Audio | Video/Film | 301. Nonprofit The world climate is rapidly changing providing hardships for hundreds-of-millions of people. Some of those hit hardest are […]

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: Thomson Reuters – FindLaw Location: Eagan, MN Title of Entry: “The Law Office of Andrew M. Doktofsky, P.C” Category: Digital Media | Website | 187. Legal

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition.

Organization: AKASA Location: San Francisco, CA Title of Entry: “Solving Today’s Greatest Staffing Challenges in the Healthcare Revenue Cycle” Category: Strategic Communications | Communications/Public Relations | 160c. Research/Study

In order for hospitals to provide quality healthcare, hospitals needs to operate efficiently: staff has to be recruited, trained, and retained; the workflow needs to run smoothly; healthcare costs reduced. This is where AKASA comes in. As the leading developer of AI for healthcare operations, their advanced solutions provide the helping hand needed to avoid administrative pain-points. One of the recent challenges in healthcare is filling vital positions that were drained by the Covid Pandemic. To address the problem, Akasa produced a White Paper analyzing the problems and offering solutions. View White Paper, here.

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Red Cactus Marketing Location: Tucson, AZ Title of Entry: “Make Tomorrow Yours” Category: Print Media | Brochure | 49. Viewbook With websites and social media print media is waning. However, print can still be a valuable promotional marketing […]

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We’ll continue to feature some of this year’s most noteworthy MarCom Awards entries throughout the competition. Organization: Deem Location: Oakland, CA Title of Entry: “Etta Business Travel Booking App, Powered by Deem” Category: Digital Media | Mobile App/Web | 197c. App for Business Want to get away?  Want to get away without the usual travel […]

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