Author : AMCP

Winner: The Axis Agency
Location: Los Angeles, CA
Client: Degree Men
Title: Unión-Garra-Pasión
Category: Video for the Web

This 1:35 video pays homage to the Mexican National Soccer Team and the 100 million fans that stand behind it. It was shown to 74,000 people during halftime on May 13 at Reliant Stadium in Houston, when Mexico defeated Angola 1-0.  It’s in Spanish, but you don’t need an interpreter to appreciate the music, editing, narration and especially the directing and videography. The piece is sponsored by Degree Men, an antiperspirant. The production and the players are so smooth that no one appears to be working up a sweat. Degree Men must really work.

Follow

Winner: Black Duck Software Client: Black Duck Software Title: Open Source Delivers (www.opensourcedelivers.com) Category: 131. Blog (Corporate/Organizational) Many blogs can pretty much be run of the mill, with more of a web obligation than a concerted creative effort.  Black Duck Software has crafted a blog that is informative, concisely written, and well designed.  The graphics […]

Follow

Winner: Samsung Telecommunications America Creative: 72andSunny Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged Category: 9c. Ad Campaign   72andSunny was tasked with the assignment of separating techies from their iphones.  Their client, Samsung, wanted a larger piece of the smart phone market.  ‘The Next Big Thing” television ad campaign is a clever […]

Follow

Winner: leBel communication Client: BainUltra Title: BainUltra Website Category: 95. Business to Consumer LeBel communication of Quebec City, Canada has created a sleek website that pulls you into a water-filled oasis.  The client, BainUltra, sells therapeutic baths and ‘care units’.  From the opening page, LeBel takes the products and transforms them into an ethereal experience. […]

Follow

Winner: Coyne Public Relations
Designer: Mark Garcia
Client: Coyne Public Relations
Title: Real. Creative.
Category:9c. Ad Campaign

This is one ad campaign that not only catches your attention, but engages your imagination. Coyne Public Relations of Parsippany, New Jersey is a large agency with huge clients.  This campaign tackled a very difficult assignment for any firm, promoting itself. Utilizing mesmerizing images and concise writing, the ads give readers a fanciful glimpse of Coyne’s creative capabilities.

Follow