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2018 AVA Digital Awards Spotlight: UBC Library

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition.

AVA Digital Awards Organization: UBC Library
Location: Vancouver, British Columbia
Title of Entry: “2016 Open Access Awareness Campaign”
Category: 5c. Digital Marketing – Marketing, Digital – Integrated Marketing

Open Education Resources (OER) is a new academic trend that offers fully licensed documents and media to further enhance education.  Recently, the University of British Columbia Library began offering OER and needed to alert it students and the general public.

UBC developed a marketing-communications plan utilizing print, video, digital, and social media that targeted stakeholders both on and off campus. The campaign garnered impressive results, increasing web page traffic by 140 percent, Twitter engagement by 118 percent, and Facebook engagement by an astounding 1,116 percent.

To view UBC Library’s full campaign, visit here.

The 2018 AVA Digital Awards first deadline is December 14. Enter now.