2015-16 AVA Digital Awards Spotlight: Appalachian State University

We’re showcasing select entries that stand out until all the AVA Digital Awards winners are announced. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Organization: Appalachian State University
Title of Entry: “Masters’ Matter — Appalachian State University School of Graduate Studies”
Location: Boone, North Carolina
Category: 214. Writing in Video Production Creativity

Writing concisely for a television commercial is like poetry; the phrases have to be tight, the content concise, and the words imaginative. You also have to marry the words to images in a complimentary fashion. And above all, you have to tell a story. Appalachian State University did it all, plus some.