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Organization: Appalachian State University Title of Entry: “Masters’ Matter — Appalachian State University School of Graduate Studies” Location: Boone, North Carolina Category: 214. Writing in Video Production Creativity

Writing concisely for a television commercial is like poetry; the phrases have to be tight, the content concise, and the words imaginative. You also have to marry the words to images in a complimentary fashion. And above all, you have to tell a story. Appalachian State University did it all, plus some.