2015-16 AVA Digital Awards Spotlight: The Pulse

While all the winners of the 2015-16 AVA Digital Awards won’t be announced for a while, we’re showcasing select entries that stand out. Keep checking back to see if your work will be highlighted.

AVA Digital Awards Company: The Pulse
Title of Entry: “Telstra – For the Fans”
Location: Crows Nest, Australia
Category: 204. 360º virtual reality video

When it comes to visuals for advertising, the markers are once again moved forward. The technology has gone from standard definition to high definition, analog to digital, 2D to 3D. And now there is virtual reality. Recently, The New York Times enclosed in their Sunday paper a viewing frame to hold a smart phone that interacts with their VR app.

The Pulse, based in Hong Kong and Sydney, is one of the world leaders in immersive experiences. Recently The Pulse created a virtual world for Telstra, an Australian telco. The result is a 360 view of athletes at work set to personal narratives. More details about the project are available on The Pulse’s website.