We Are Proud to Salute 2010 Communitas Award Winner Blue Cross Blue Shield of Michigan (Detroit, MI)

We are proud to salute 2010 Communitas Award Winner Blue Cross Blue Shield of Michigan (Detroit, MI), which is championing faith-based health and wellness challenges in the African-American church communities throughout the state. Nominated for its Body & Soul Blue initiative in the Grand Rapids and greater Flint African-American communities, the insurance provider is prescribing incentives that may eventually improve health, reduce healthcare costs, and change behaviors in high-risk racially diverse populations. BCBSM is effectively impacting the community by working with organizations that are already involved and recognized as leaders and decisions makers in those areas. In Grand Rapids, the Body & Soul program goal is to encourage church members to eat more fruits and vegetables, and to incorporate more physical activities into their daily lives. BCBSM’s online Walking Works program that is offered to participating churches encourages each organization to form a walking team that logs its walking mileage and competes against each of the other local churches in a three-month fitness challenge. AMCP judges were so impressed with BCBSM’s commitment to keeping these communities healthy and fit that they bestowed a Communitas Award for Corporate Social Responsibility/New Category. Please be sure to visit www.communitasawards.com for a complete list of winners from the recent Communitas Awards competition.