We’ll continue to feature some of this year’s most noteworthy Hermes Creative Awards entries throughout the competition. 

Organization: Columbia Records Location: New York, NY Title of Entry: “ALIENS EXIST! BLINK-182 x AREA 51″ Category: Public Relations/Communications | Strategic Programs | 80c. Social Marketing Campaign ($175)

Social media is a fluid and quickly moving stream which requires rapid responses and agile strokes to navigate. Record companies, with their millions of Gen Z and Millennials consumers, have been forced to adapt perhaps even sooner than most other companies. Blink-182 is one of Columbia Records’ better-known bands. On September 20, 2019, the punk-pop band was set to release an album and wrap their summer tour at Brooklyn’s Barclay Center. September 20 also happened to be the day that alien enthusiasts were set to conduct a viral raid on Area 51 in Nevada–long known as a secret, mysterious government site and home to many conspiracies. One of Blink-182’s fan-favorite songs happens to be “Aliens Exist.” Columbia pulled together the pieces to create a huge flow of user-generated content amplified across a network of influencers, online outlets, and the band’s personal channels. What they created garnered millions of impressions and hundreds-of-thousands of engagements online. And yes, the night of the concert there were dancing aliens on stage. Great job, team!

To view their full submission, click here.

The Final Deadline for the 2020 Hermes Creative Awards is Thursday, April 16th. Enter now while there’s still time.