Organization: BBDO Dublin Location: Dublin, Ireland Title of Entry: “RSA Consequences” Category:  203. Video Production | Creativity (Video Production) |  360°

Drunk driving is a dangerous decision in any city, state, or country. Irleand’s Road Safety Authority (RSA) collaborated with BBDO Dublin, a creative agency, educate Irish citizens about dangers of drunk driving by using virtual reality (VR).

BBDO created a nightmarish experience that takes viewers through drunk driving storylines that lead to tangible consequences. Using Oculus Rift, viewers are transported to different scenarios that lead to the devastating decision to drive intoxicated. Participants are immersed in a new world that starts with the first drink and ends in car accidents, injuries and jail time.

To view BBDO and RSA’s full experience, visit here.

The final AVA Awards deadline has been postponed to January 24. Enter today.