Organization: Acorda Therapeutics Location: Ardsley, NY Title of Entry: “INBRIJA Demo Video” Category: 127. Digital Video Creation | Digital Video Creation | Animation

 

Animation is becoming more common to convey messages to the masses, and for good reason. Technology coupled with creative producers is making the medium more popular and supplanting reality videos. The medical and pharmaceutical fields seem to be leading the way due to the difficulty of explaining their often complicated products. In this video, Acorda Therapeutics explains the proper use of INBRIJA, which is an oral product that treats Parkinson’s Disease. The story is simply a demonstration, but the animation brings the message to life.

The 2020 AVA Digital Awards deadline is December 12. Enter ASAP.