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2018 MarCom Awards Spotlight: Aflac

We’re showcasing some of this year’s competitions stand-out entries. 

MarCom Awards Organization: Aflac
Location: Columbus, GA
Title of Entry: “Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices”
Category: 174. Strategic Communications | Media Relations/Publicity |Media Coverage

One of the biggest decisions American workers face is choosing employee benefits. The wrong choice of insurance could not only threaten your health but also your bank account. A faulty retirement benefits decision could result in a cash shortage in your retirement years.

Aflac surveyed America and found 76 percent of the workforce is making key employee benefits decisions without overall knowledge of their plans. Armed with comprehensive statistics, Aflac initiated a nationwide media push to educate workers. Utilizing traditional and social media, Aflac secured placements in top-tier newspapers and networks along with generating millions of impressions.

To view Aflac’s project’s findings, visit here.

Our 2018 competition deadline is this Thursday. Send in your best work today.